As the holiday shopping season reaches maximum velocity—primarily driven by procrastinators who still haven’t completed their gift list (myself ... More
SEO Roundup: December 5, 2014
If you’re reading this, then congratulations—you survived the biggest shopping weekend of the year. Retail sales following the Thanksgiving holiday ... More
SEO Roundup: October 31, 2014
Happy Halloween everybody! While everyone else has been getting ready for the mobs of trick-or-treaters this week, many SEOs have been pouring over ... More
SEO-e Trivia Feature – The History of Google Analytics
Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When ... More
SEO Roundup: October 17, 2014
It’s been a few weeks since our last roundup, and in that time we have learned that the old adage “the Internet never forgets” is becoming less and ... More
AdWords Campaigns Forced to Use Close Variants
I was enjoying a cup of coffee and perusing the latest Google news when I came across a Search Engine Land article reporting that as of late ... More
SEO Roundup: August 8, 2014
The fallout from Google's Authorship changes continues to reverberate around the SEO world. Moz has a case study that includes some interesting ... More
SEO Roundup: June 13, 2014
The absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, ... More
How Google Adwords Consumer Ratings Can Benefit Your Business
In March, Google announced the debut of the English-only Consumer Ratings Annotations in AdWords. Users can review ratings, social endorsements, and ... More