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About Lance Buchanan

As the head of content development at SEO Advantage, Lance thrives on finding out what makes businesses tick and how to maximize their influence through the power of story and words. Deep down, being creative through written expression is what drives him most. When not hunched over his computer typing furiously, you'll likely find him hiking, climbing, snowboarding, biking or involved in any number of other outdoor activities, or perhaps reading a Steinbeck novel while sipping a glass of wine and planning his next travel destination. Connect with Lance on LinkedIn.

Understanding the SEO Benefits of Long-Form Evergreen Content

Understanding the SEO Benefits of Long-Form Evergreen Content

December 28, 2021 By Lance Buchanan Leave a Comment

Considering that many folks keep a decorated evergreen tree in their homes this time of year, perhaps there’s no better time to talk about “evergreen” ... More

E-A-T, Explained: Understanding How Google Measures Page Quality

E-A-T, Explained: Understanding How Google Measures Page Quality

November 29, 2021 By Lance Buchanan Leave a Comment

It’s the holiday season, so perhaps there’s no better time to talk about E-A-T. No, we’re not talking about the verb that many of us overindulge in ... More

How To Create a Killer Editorial Calendar (And Why)

How To Create a Killer Editorial Calendar (And Why)

October 25, 2021 By Lance Buchanan Leave a Comment

Don’t you hate it when you accidentally close a tab on your internet browser because you have so many open that they look like pages in a book? Or how ... More

Why Your Content Strategy Should Be Documented & How To Do It

Why Your Content Strategy Should Be Documented & How To Do It

October 5, 2021 By Lance Buchanan Leave a Comment

Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More

local SEO strategy

An Introduction to Local SEO Strategy: What It Is & Why It Matters

July 13, 2021 By Lance Buchanan Leave a Comment

The term “local SEO” should be familiar to most digital marketers by now, but what it means and why it matters is less understood by business owners ... More

what is seo

What is SEO? 12 Definitions from Industry Leaders

June 25, 2021 By Lance Buchanan Leave a Comment

More than a decade ago, I first encountered the 3 letters that would determine the course of my entire career: SEO. At that time, few people ... More

Keyword clusters: a fad or for real?

Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy

May 27, 2021 By Lance Buchanan Leave a Comment

Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More

content marketing lessons

Top Content Marketing Lessons We Learned from the Pandemic

May 17, 2021 By Lance Buchanan Leave a Comment

The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More

seo myths 2021

Debunking These 5 SEO Myths & Misconceptions Once and For All

April 26, 2021 By Lance Buchanan Leave a Comment

All industries change over time, and with this evolution certain outdated myths and misconceptions can linger. Perhaps the myth was based on a ... More

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