As the head of content development at SEO Advantage, Lance thrives on finding out what makes businesses tick and how to maximize their influence through the power of story and words. Deep down, being creative through written expression is what drives him most. When not hunched over his computer typing furiously, you'll likely find him hiking, climbing, snowboarding, biking or involved in any number of other outdoor activities, or perhaps reading a Steinbeck novel while sipping a glass of wine and planning his next travel destination. Connect with Lance on LinkedIn.