Internal linking is 1 of the most essential and underutilized SEO techniques out there for businesses looking to create a strong web presence. Whether ... More
Understanding the SEO Benefits of Long-Form Evergreen Content
Considering that many folks keep a decorated evergreen tree in their homes this time of year, perhaps there’s no better time to talk about “evergreen” ... More
E-A-T, Explained: Understanding How Google Measures Page Quality
It’s the holiday season, so perhaps there’s no better time to talk about E-A-T. No, we’re not talking about the verb that many of us overindulge in ... More
How To Create a Killer Editorial Calendar (And Why)
Don’t you hate it when you accidentally close a tab on your internet browser because you have so many open that they look like pages in a book? Or how ... More
Why Your Content Strategy Should Be Documented & How To Do It
Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More
An Introduction to Local SEO Strategy: What It Is & Why It Matters
The term “local SEO” should be familiar to most digital marketers by now, but what it means and why it matters is less understood by business owners ... More
What is SEO? 12 Definitions from Industry Leaders
More than a decade ago, I first encountered the 3 letters that would determine the course of my entire career: SEO. At that time, few people ... More
Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy
Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More
Top Content Marketing Lessons We Learned from the Pandemic
The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More