The term “local SEO” should be familiar to most digital marketers by now, but what it means and why it matters is less understood by business owners ... More
What is SEO? 12 Definitions from Industry Leaders
More than a decade ago, I first encountered the 3 letters that would determine the course of my entire career: SEO. At that time, few people ... More
Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy
Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More
Top Content Marketing Lessons We Learned from the Pandemic
The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More
Debunking These 5 SEO Myths & Misconceptions Once and For All
All industries change over time, and with this evolution certain outdated myths and misconceptions can linger. Perhaps the myth was based on a ... More
6 SEO Editing Tips & Resources to Make Your Content Perfect
Editing a piece of content is a work of precision, regardless of whether that content is an online blog or article, an image or video, or a print ... More
A Simple (But Effective) Guide to Promoting Content on Social Media
Your content rocks. You know it. Your coworkers know it. Maybe even your boss knows it, too. But does your target audience know it? Content ... More
Google Algorithm Updates & SEO Changes in 2020:
An Overview
It’s hard to imagine what words future historians might use when looking back on 2020. While there are probably plenty of words that come to your ... More
How to Improve Your Website’s Accessibility (And Why You Should)
Okay folks, here’s the reality for anyone who needs to hear this: Website accessibility has to be an important part of your website design strategy if ... More