SEO Eblog by SEO Advantage, Inc.

Tips, tricks & musings from inside the SEO trenches

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Local SEO for Law Firms

Local SEO for Law Firms

Local SEO is a marketing technique aimed at helping businesses improve their visibility in local search results on Google. If you own a business and ... More

internal linking guide

Internal Linking Strategy 101: What It Is & Why You Should Care

Internal linking is 1 of the most essential and underutilized SEO techniques out there for businesses looking to create a strong web presence. Whether ... More

Understanding the SEO Benefits of Long-Form Evergreen Content

Understanding the SEO Benefits of Long-Form Evergreen Content

Considering that many folks keep a decorated evergreen tree in their homes this time of year, perhaps there’s no better time to talk about “evergreen” ... More

E-A-T, Explained: Understanding How Google Measures Page Quality

E-A-T, Explained: Understanding How Google Measures Page Quality

It’s the holiday season, so perhaps there’s no better time to talk about E-A-T. No, we’re not talking about the verb that many of us overindulge in ... More

How To Create a Killer Editorial Calendar (And Why)

How To Create a Killer Editorial Calendar (And Why)

Don’t you hate it when you accidentally close a tab on your internet browser because you have so many open that they look like pages in a book? Or how ... More

Why Your Content Strategy Should Be Documented & How To Do It

Why Your Content Strategy Should Be Documented & How To Do It

Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More

local SEO strategy

An Introduction to Local SEO Strategy: What It Is & Why It Matters

The term “local SEO” should be familiar to most digital marketers by now, but what it means and why it matters is less understood by business owners ... More

what is seo

What is SEO? 12 Definitions from Industry Leaders

More than a decade ago, I first encountered the 3 letters that would determine the course of my entire career: SEO. At that time, few people ... More

Keyword clusters: a fad or for real?

Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy

Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More

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