Last updated on October 27th, 2015
The absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook.
If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn.
That’s not the only robust, useful content on the internet this week for online marketers, though. Check out the other great links from the SEO world . . .
- Online marketers are always looking for new content inspiration and sources. Here are a few you may not have considered.
- As the world gets increasingly more mobile, it’s important for eCommerce sites to consider the needs of consumers when it comes to bandwidth and screen real estate. Here are some wonderful tips to keep your eCommerce website shopper-friendly.
- If you read the first article I linked this week, you saw the list of Panda-related questions used to determine website quality. Several of the questions on that list make it very clear that you need to establish who is behind your website and its content. In light of that, here’s some great advice for making your eCommerce about page shine.
- Outreach is both essential to link building and one of its most daunting tasks, but this excellent curated list of everything outreach might just make things easier.
- What a great way to look at campaign planning! I love how this piece breaks it down into questions we should be asking as we create link building campaigns.
- Facebook is giving users more control over the ads they see.
General SEO and Online Marketing:
- Google has rolled out Payday Loan 3.0, so we can expect to see analysis of that over the next week. I predict a lot of people will claim to be affected when they really probably aren’t, and that the overall impact on search results will be overstated in certain circles. Just a guess.
- It must be the season for fantastic, detailed guides! This one covers everything you could possibly want to know about the SEO industry in 2014.
See you next week!