Last updated on December 22nd, 2015
Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
When did Google Analytics launch?
Google Analytics is a tool that is used by businesses that market to the public. Typically, businesses use it to generate stats about the traffic to a given website and then measure these stats in terms of conversion and sales. In addition, Google Analytics features multiple dashboards that give users the option to produce custom reports.
In order to keep up with the constantly changing business world, Google Analytics has been updated to include a new interface design and real-time analytics. Google Analytics also provides flow charts to keep you on track to meet your business’ goal.
According to this outline from Wikipedia, Google Analytics helps business by tracking visitors from a variety of sources, including:
- Display advertising
- Search engines
- Email marketing
- Pay-per-click networks
- Social networks
- Digital collateral (i.e. linking within documents)
- Direct visits
- Referring sites
Google Analytics was launched in November 2005. There was such a high interest for the utility that Google had to cease creating new accounts only a week after being launched. After adding capacity, Google used a lottery to allow users access to the service. In 8 months (in August of 2006) Google Analytics was available to everyone, even if they don’t use paidadvertising with Google.
As Google Analytics has become more widely used, its tracking code has continued to evolve, with the most current version being called “ asynchronous tracking code”. This new code has made Google Analytics both sensitive and accurate, and it has enabled the program to track traffic on the web more effectively.