Some marketers see the internet as a means to an end, but to Michelle it’s a vibrant global community. As Director of Premium Content for SEO Advantage, she helps clients earn high-quality links, build relationships, and grow their social media audience by making sure their online presence speaks to real people and not just algorithms. Outside of work she spends time with her beloved pets, enjoying nature, reading speculative fiction, and using years of intensive vocal training to rock out on karaoke night. Connect with Michelle on LinkedIn.