Last updated on December 22nd, 2015
We’ve been hearing a lot about negative SEO attacks lately, especially in light of the extortion e-mails some SEOs have been receiving. Thankfully, the folks at Linkarati have created a great tutorial to help you watch for and prevent negative SEO attacks.
There’s a lot that makes our industry different, but I’d have to say that this sort of tactic is definitely among the more unique experiences online marketers face. Luckily the SEO community is on it, as always, so I’m sure we’ll see more tips and guides to help avoid and deal with these attacks in the coming weeks. In the meantime, here’s what else has been going on in the marketing world . . .
General SEO and Online Marketing:
- Looking to learn some new skills or keep your marketing abilities sharp? This excellent list contains tons of free online courses for marketers.
Medical Marketing:
- Two great graphics this week from Marketing Charts, and both are relevant to medical SEO and online marketing. First, a survey showed that the healthcare industry has the best luck with e-mail subscribers.
- And second, we learned that most adults research their health online, meaning content marketing and SEO are even more important than some may have thought for the healthcare industry.
PPC Advertising:
- On Tuesday, Julia discussed the news that Google ad campaigns will soon be required to use close variants, and talked about what it means for marketers.
- Check out this fascinating analysis of how Google’s November AdWords changes affected user behavior . . . at least temporarily.
Social Media:
- This week we brought you the first edition of our new weekly feature Social Wednesday, where Julia will be keeping us in the know each week on who to follow in social media.
- This piece has some great tips you may not have seen on how you can improve your Facebook efforts.
Lance will be bringing you the roundup next week, so I’ll see you in September. In the meantime if you have links or tips for either of us, you can reach us both here in the comments or through SEO Advantage’s Twitter, Facebook or Google+.