SEO Roundup (May 15, 2015): Google’s RTBF Controversy, Bing “Mobilegeddon” and How to Approach SEO like a Game of Thrones Character

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It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received over 254,000 removal requests throughout Europe. However, according to sources, around 70 percent of RTBF requests were denied by Google in the last year.

In addition to the outrage expressed by those whose removal requests were denied, many individuals who have had their RTBF request granted are unsatisfied with the scope of the removals.  European regulators and politicians continue to push for the removals to apply to Google’s full index rather than just local and European versions of the index.… Continue Reading

SEO Roundup: May 1, 2015

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Since Google rolled out its new mobile friendly algorithm update on April 21, industry sites like SearchEngineLand, LunaMetrics and others have been pouring over pagerank data to see what kind of effect the feared “Mobilegeddon” actually had. So far, there hasn’t been any significant changes. Not yet anyway.

“All mobile-unfriendly (labeled as No Mobile) websites had decreases in organic mobile sessions except for one, which remained constant,” noted a LunaMetrics blogger. “However, the traffic drops were not armageddon-like for most.”

Of course, it is still too early to tell how far the reaches of the mobile update will spread. In the meantime, make sure your site is mobile friendly to avoid a penalty.… Continue Reading

SEO Roundup: August 15, 2014

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When I first told my friends and family that I was hired by an SEO company, all I got were blank stares and “Huh?’s.”

Sure, the industry has come a long way in a few years and increasingly people are starting to at least recognize the term, but it still remains a relatively strange concept to a lot of folks. Looking back, I’m not even sure that I knew exactly what SEO fully entailed when I got started working at SEO Advantage (not sure that I do now either…).

Part of the difficulty with explaining SEO to people is that it is constantly evolving.… Continue Reading

SEO Roundup: October 2, 2013

Zemanta Related Posts ThumbnailActionable advice is one of our favorite things to find and share, so you can imagine how much we love this nearly exhaustive list of SEO tips from some of the top marketers. There are 47 tips in all covering a range of topics. There’s a lot to digest at the link, so be ready to put some time in. You’ll find it well worth it.

Another one of our favorite things is a website with great call to action. Unfortunately, a lot of sites miss this crucial component, which is why Nathan wrote this fantastic call to action guide on our blog.… Continue Reading

10 ‘On-Page’ SEO Tactics You Should Avoid At All Costs – Part II

Not following Google’s guidelines can lead to devastating consequences.

Last Monday, we discussed how certain SEO tactics (a.k.a. “black-hat” SEO) can get your site into a whole heap of trouble, and how these penalties can have devastating consequences for your business’ bottom line.

We outlined the first 5 of these ‘on-page’ SEO tactics you should absolutely avoid. In the interest of your time, we decided to break this into two separate posts.

Continue reading to learn the other 5 tactics you should avoid. This list is also helpful in identifying if any of these elements are on your site, or if any competitors are using any of these tactics.… Continue Reading