SEO Roundup: August 15, 2014

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When I first told my friends and family that I was hired by an SEO company, all I got were blank stares and “Huh?’s.”

Sure, the industry has come a long way in a few years and increasingly people are starting to at least recognize the term, but it still remains a relatively strange concept to a lot of folks. Looking back, I’m not even sure that I knew exactly what SEO fully entailed when I got started working at SEO Advantage (not sure that I do now either…).

Part of the difficulty with explaining SEO to people is that it is constantly evolving.… Continue Reading

SEO Roundup: October 2, 2013

Zemanta Related Posts ThumbnailActionable advice is one of our favorite things to find and share, so you can imagine how much we love this nearly exhaustive list of SEO tips from some of the top marketers. There are 47 tips in all covering a range of topics. There’s a lot to digest at the link, so be ready to put some time in. You’ll find it well worth it.

Another one of our favorite things is a website with great call to action. Unfortunately, a lot of sites miss this crucial component, which is why Nathan wrote this fantastic call to action guide on our blog.… Continue Reading

10 ‘On-Page’ SEO Tactics You Should Avoid At All Costs – Part II

Last Monday, we discussed how certain SEO tactics (a.k.a. “black-hat” SEO) can get your site into a whole heap of trouble, and how these penalties can have devastating consequences for your business’ bottom line.

We outlined the first 5 of these ‘on-page’ SEO tactics you should absolutely avoid. In the interest of your time, we decided to break this into two separate posts.

Continue reading to learn the other 5 tactics you should avoid. This list is also helpful in identifying if any of these elements are on your site, or if any competitors are using any of these tactics. Being able to identify them will help you avoid a penalty, or worse, being totally banned from the search engines.… Continue Reading

10 ‘On-Page’ SEO Tactics You Should Avoid At All Costs – Part I

Being penalized by the search engines for any tactics they deem against their guidelines can have dramatic consequences for not only your website’s position in Google, but your business’ bottom line as well. Each time Google releases a big update, it’s not hard to find stories about sites/businesses losing revenues and laying off staff.

The so called “black hat” SEO tactics detailed below clearly violate search engines’ published guidelines. We hope that discussing tricks search engines find objectionable will help you recognize, and thus, avoid them.

Knowing these tactics will also help you recognize when a competitor is using them. While it may be tempting to copy them, you should definitely refrain from doing so.… Continue Reading

URL Syntax and How It Can Dramatically Affect SEO

While it may seem like a minor detail, we can’t tell you how many times we’ve spotted bad URLs in a website…in fact, it’s one of the first things that jump out at us when evaluating site from strictly the ability to be crawled and indexed.

Search engines do in fact take time to crawl just about any URL, no matter how badly it’s set up.

Taking a little bit of time to manage your URLs to ensure they display properly though can provide multiple benefits – in terms of both SEO and usability.

Take this URL for example:

http://www.seo-advantage.com/website-optimization-company.htm

This “breadcrumb” style that includes keywords is best type of URL to have.… Continue Reading