Last updated on February 27th, 2019
It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received over 254,000 removal requests throughout Europe. However, according to sources, around 70 percent of RTBF requests were denied by Google in the last year.
In addition to the outrage expressed by those whose removal requests were denied, many individuals who have had their RTBF request granted are unsatisfied with the scope of the removals. European regulators and politicians continue to push for the removals to apply to Google’s full index rather than just local and European versions of the index. Google is disinclined to do so, though, so the dispute could be put before other European courts in the near future.
In other news, check out the following links for the latest SEO news and information:
Search Engine News
- Taking a cue from Google’s recent “Mobilegeddon” update, Bing just announced that they too will soon be introducing their version of a mobile-friendly algorithm change. Sites that meet the mobile-friendly requirements will receive a label indicating so. Bing has not yet announced a release date for this change, but you can see their four mobile-friendly website requirements here.
SEO
- Search Engine Land recently ran a series of tests to find out exactly how well JavaScript functions are crawled and indexed by Googlebot. They concluded that not only is Google fully capable of handling JavaScript, but it can render and read each page’s dynamically generated content. Visit their site to learn more about this test.
- As SEJ says, the trick to landing new clients is to speak their language. Read what you can do to get on the same page by reading their guide for SEO agencies on overcoming customer concerns.
- If you cringe every time Google releases a new algorithm update, then consider using this infographic as a guideline for figuring out what you can do to avoid a penalty.
- With so many changes happening on websites to make them more mobile-friendly and SERP-optimized, one 12+ year SEO veteran gives his words of wisdom in this post – reminding everyone that it all starts with “the crawl.”
- Voice search technology has come a long way since Siri was born. Nowadays, major tech companies like Google, Android and Windows are making voice-activated search more accessible and user-friendly than ever. Will this affect SEO? You better believe it! Click here to better understand the differences between voice and text search, and what you can be doing to prepare.
Analytics
- You may have noticed that Google unveiled a new Search Analytics report on May 6th to help webmasters better break down and filter their site’s search data. See what this new feature is all about and how to use via this article.
Internet Marketing
- For you Game of Thrones fans out there, you know how cutthroat life in Westeros can be. Kind of like marketing, right? One LunaMetrics blogger approaches SEO strategy from the lens of four (in)famous GOT characters, including: dominating your domain like Cersei Lannister, taking a cue from Tyrion Lannister when crafting your content strategy, knowing which words matter like Varys and being efficient like Tywin Lannister. You can read more here. (Spoiler alert: If you haven’t watched the first four seasons of Game of Thrones then you may want to skip this article as it reveals some important plot events.)
- If you get a negative online review, do you A) blame someone else, B) call the reviewer a liar or C) personalize a friendly and professional response? Our recent blog post discusses how (and how not) to respond to negative online reviews.
- I’m a big fan of the word FREE. If you are too, then check out this list of websites that provide free photos, vector graphics, data visualizations, fonts, HTML, CSS and more.
Paid Search
- Don’t judge a negative keywords by its cover. As this beginner’s guide to negative keywords proves, they can actually be extremely valuable in helping you stay in your budget while targeting the most important AdWords searches…IF done right.
- Speaking of being on a budget, these 7 AdWords shortcuts can help you save time and money.
Copy Corner
- What’s the ideal copy length? Answer: As long as it needs to be to convert the prospect. Determine how much is too much when it comes to writing copy for a homepage or landing page by checking out this graphic.
- Looking to boost local SEO? Forbes’ tells businesses about 6 places they should be publishing their content to accomplish this goal. (And yes, social media is one of them…)
Stay tuned to the SEO Advantage blog for practical tips from our SEO experts on how to dominate your industry’s search results…and, of course, the next SEO Roundup! Feel free to leave a comment below if you have any other links you’d like to share with the SEO community.