Last updated on October 27th, 2015
Since Google rolled out its new mobile friendly algorithm update on April 21, industry sites like SearchEngineLand, LunaMetrics and others have been pouring over pagerank data to see what kind of effect the feared “Mobilegeddon” actually had. So far, there hasn’t been any significant changes. Not yet anyway.
“All mobile-unfriendly (labeled as No Mobile) websites had decreases in organic mobile sessions except for one, which remained constant,” noted a LunaMetrics blogger. “However, the traffic drops were not armageddon-like for most.”
Of course, it is still too early to tell how far the reaches of the mobile update will spread. In the meantime, make sure your site is mobile friendly to avoid a penalty.
Here are some other SEO headlines and insights:
Search Engine News
- Microsoft, and therefore Bing, could soon be back on the map when it comes to internet search. The company recently introduced its new browser, Edge, to replace Internet Explorer. Edge’s minimalist design and voice search options will make Microsoft’s old browser seem like something from the 90s.
- Google is looking for beta testers for their new Android app indexing features. It could be a great opportunity to be one of the first ones to experience these new features firsthand. Click here to learn more and see if you qualify.
- Want to learn how to conduct an on-site SEO audit, or improve your auditing method? Part 1 of this article series starts from the beginning: doing the research. Read more…
- Small business owners often feel stretched thin since they must juggle many different jobs – sales, accounting, HR, marketing, etc. It just comes with the territory. In the Information Age, the modern business owner also has to think about their online presence and SEO. Click here and here to learn how you can help jumpstart your own small business’s local SEO strategy.
- Making sure your website can survive in a post-Pigeon era requires constantly breaking old, bad habits such as focusing on city search queries, going after indiscriminate directory listings and focusing solely on NAPs and reviews. Discover what other local SEO tactics you should be doing in response to Google’s Pigeon algorithm update here.
- Search functionality in Twitter is about to get a major facelift in May. Twitter CEO Dick Costolo confirmed that Google search integration is coming soon, though he didn’t share a specific date. Around the same time, the social media site will also be rolling out Apple’s Spotlight search features. “The goal is to get people to consume content and engage with that content whether they log in or not,” said Costolo. You can find out more here.
- Many businesses are ill-equipped when it comes to generating leads via social media ad campaigns. Check out this step-by-step guide on how to make Twitter paid ads more effective.
- Google is taking a move right out of Facebook’s playbook by restructuring Display campaigns in AdWords to center around marketing goals instead of key functionality. Make sure you aren’t surprised by the new interface by reading this post on what’s changed and how to make sure your campaigns function effectively.
- You put a lot of work into building high-quality links, but the data shows no improvement in your rankings. What’s the deal? The Moz team discusses reasons why your links aren’t helping during this tutorial.
- Make sure your data is accurate by checking out this article on how to identify and filter out internal traffic using Google’s Universal Analytics.
- When writing for SEO, it’s all too easy to forget that you are writing for people first and foremost, and algorithms secondly. Unfortunately, many SEOs have an easier time understanding the SERPs… So here are a few great SEO copywriting tips on connecting with the people who buy your stuff.
- Whether you are developing content for your own business, or building a content strategy for your client, one of the most important questions you should ask is “Why?”. Without that answer, your content marketing strategy will miss the mark. Click here to find out why…
One last item: If you’re interested in a fun challenge, play SEO Jeopardy from Search Engine Watch and test your online marketing knowledge. It’s beneficial to distress with a game every once in a while. “I’ll take SERPs for $400, Alex!”
And that wraps up another SEO roundup. Thanks for tuning in and we’ll see you next time!