How Often Should You Check Your Website’s Metrics?

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SEO can be a tricky road to navigate, full of potential potholes and bumps. Many marketers simply do not have a firm enough grasp on the wheel to understand the inner workings of search engine optimization and avoid the obstacles. That said, although managing a company’s web presence was unpredictable in days past, now it doesn’t have to be. Until recently, Google has … [Read more...]

How (and How Not) to Respond to Negative Online Reviews

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When you run a business, two old adages should be in the back of your mind: ‘The customer is always right’ and ‘You can never make everyone happy.’ Given these two sayings, chances are if you work in the service industry, you’re bound to receive a negative online review at some point in your career. Popular sites like Yelp and Angie’s List, as well as social media, now make … [Read more...]

5 Overlooked Link Building Mistakes You May Be Making

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Running an online marketing program can be difficult—especially remembering all of the things you have to do to run the program successfully. This is because marketing programs usually have numerous moving parts and pieces and without proper organization, things can be tough to keep straight. The same is true when you’re running a link building campaign. With so much going … [Read more...]

How to Link Build Part 2: Using Content Refreshing

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Part two in the How to Link Build series involves refreshing your website’s content so that it remains current. As a business owner or webmaster, you must take the time to ensure that while you’re refreshing content that you do not leave behind bits and pieces or make your content mismatched. Why you should Update Your Content Anyone who works with news or information knows: … [Read more...]

How to Link Build Part 1: Using Direct Outreach

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When link building, you cannot simply write good content and then sit back and wait for traffic to visit your website. Without promoting your content yourself, you are not likely to receive the kind of traffic you want or need for your business to thrive. Most people will tell you that harder to obtain links are more valuable to your content. Chances are if you’ve been … [Read more...]