How Just a Few Words Can Dramatically Improve Landing Page Conversions

Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is interested in. If you’re working in the marketing department of a large company, conversions are likely the sole focus of your CEO and managers.

They hardly know what a click-through rate is, nor do they care…

What they want to know is how many people are purchasing, subscribing or otherwise becoming a lead.

Several elements have to coalesce in order for your sales landing pages to be successful – easy navigation, engaging design and copy are the top three that immediately come to mind.… Continue Reading

How Google Authorship Can Boost Your Online Marketing Efforts


Finding Google gold with in-depth articles
Authorship was created by Google in an effort eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors’ work and at the same time builds the authors’ credibility online.

A content marketing plan and search engine optimization (SEO) is crucial to get your content ranked. Websites must deliver compelling content in different forms (product pages, blog posts, and more) that are formatted for search crawlers to achieve page ranking.

How Your Business Benefits from Google Authorship

Authorship is another tool you can use to drive traffic to your website and increase page ranking in search results.… Continue Reading

How Google Authorship Can Help Your Business

Authorship was started by Google to eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors’ work and at the same time, builds the authors’ credibility online. The search engine displays author information in search results. Here is a Google shared screenshot of how an author’s information appears in search results:

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A content marketing plan and search engine optimization (SEO) is crucial to get your content ranked. Websites must deliver compelling content in different forms (product pages, blog posts, and more) that are formatted for search crawlers to achieve page ranking.… Continue Reading

The Easy, Surefire Way to Vet an SEO Company

Examining search resultsWe’ve seen it all here at SEO Advantage over the last 14 years, and during that time we’ve heard from lots of people and companies in the SEO industry.

Often these contacts are initiated by fellow marketing firms hoping to guest post on our blog, and of course we see resumes from people with all levels of SEO experience. That results in a lot of research and vetting of people and businesses who want to be involved with our company. Because of this, we’ve developed some standard practices for vetting the people who get in touch with us, so that we can easily confirm that their SEO skills match their claims.… Continue Reading

The Call-to-Action – Its Importance and How You Can Develop Yours

Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a critical component on their websites – the call-to-action.

What can be included in a call to action?

 

A call-to-action can include:

  • Specials
  • E-mail newsletter signups
  • How-to guides downloads
  • Demos
  • Interactive tools
  • Contact information

To be clear, the CTA doesn’t always need to immediately convert a visitor into a customer. If your offer is rather complex and expensive for example, you don’t exactly want to jump right out and say “BUY NOW.”

One way to think about it is meeting a girl in a bar – you’re not going to walk up to her and immediately say “let’s go back to my place shall we”.… Continue Reading