Social Wednesday: September 3, 2014

SEO-Social-WednesdayWhile cruising through the social media jungle in search of the world’s best marketers for Social Wednesday, I ventured past a Google Facts tweet that Facebook was down 10 minutes and lost more than $220,000 in advertising revenue. Yikes!

When online marketing goes wrong, a viable solution is usually in reach—you just have to know where to look. In today’s Social Wednesday, we feature top-shelf online marketers that share solutions, tips and tools for success.

Barry Schwartz (@rustybrick), a self-proclaimed Search Geek, is the CEO of Rusty Brick, a New York company that sells custom web software including CRM applications, advanced e-commerce, and web-based business software.… Continue Reading

Social Wednesday: August 27, 2014

It’s Wednesday. The work week is nearly complete. While taking your midweek breather, check out SEO-e’s “Social Wednesday” to meet social media’s marketing mavens, up-and-comers and dynamos you want to follow for the best tips and tricks.

social-media-marketingTraversing through Twitterland I came across Christopher Penn (@cspenn) who is the Vice President of Marketing Technology at SHIFT Communications, an integrated PR agency. You’d think that would be enough to keep a person busy, but Penn is also a co-founder of PodCamp, a co-host of the Marketing Over Coffee podcast, and a professor of Advanced Social Media and Internet Marketing at the University of San Francisco online.… Continue Reading

Social Wednesday: August 20, 2014

SEO-Social_WednesdayDo you know what day it is? Many of you likely gave a hearty cheer, “Hump Day!” and by golly it is, but here at SEO-e it’s “Social Wednesday,” an exciting new venture where we search the vast reaches of social media to profile its brightest marketing stars.

Twitter’s Stephen Greenwood (@TasteFaker) wears many hats in the marketing arena. He’s an Analyst at GEICO and digital marketing professional for the Trillectro Music Festival. He recently wrote an article about how to use technology to grow and expand your non-tech event. Three years ago he and friends armed only with a couple of Macbooks started a music festival with no experience and no budget.… Continue Reading

Marketing Lessons from Last Comic Standing’s Final Three

last-comic-standing-final-3A good stand-up comic is inherently a marketer.  In addition to being funny, he or she has to create and successfully sell a brand. In fact, there are a lot of lessons we as marketers can learn from comedy, including a few from the remaining contestants on this season’s Last Comic Standing.

If you haven’t been watching the show this season, you’ve missed one of the best so far. You can still catch the finale tomorrow night, and I highly recommend checking out previous episodes online. So many of the things the comics discuss with their judges and mentors translate directly to what we do in marketing, because we are both in the business of gaining buy-in from an audience.… Continue Reading

Inside a Premium Content and Link Building Campaign

If you’re looking for the weekly SEO news roundup it will be back next week. In the meantime here’s what’s been keeping us so busy . . .

Sometimes at SEO Advantage we’re sharing the news on our blog, but other times we get to help clients who are making the news. That’s what we’ve been doing for the past two weeks.

It all started when our friends at Provident Precious Metals saw an opportunity and ran with it – or rather drove with it. After seeing the buzz around NASCAR driver Josh Wise’s sponsorship by cryptocurrency Dogecoin, Provident made the decision to reach out Josh’s team owner Phil Parsons and become sponsors themselves.… Continue Reading