Last updated on December 22nd, 2015
Running an online marketing program can be difficult—especially remembering all of the things you have to do to run the program successfully. This is because marketing programs usually have numerous moving parts and pieces and without proper organization, things can be tough to keep straight. The same is true when you’re running a link building campaign.
With so much going on, it is easy to overlook elements that could prove disastrous. More than likely, you’ve made sure to deal with the common mistakes that can be made; however, here are 5 of the less common mistakes that you could be making and not even know it.
1. Targeting the Wrong Person
One way to ensure that your link building is effective is to make sure the people you’re reaching out to are invested in what you’re doing. There will be times when the companies you’re working with will not be responsible for creating their own blog content or finding new ways to gain exposure for their company. After adjusting your strategy and identifying whom you need to be in contact with, you are likely to receive positive responses and then start executing the new opportunities.
2. You’re Not Following Up
Another mistake you can make is failing to follow up with your contacts. This seems like a condition that should not be overlooked especially after taking the time to identify a site and a contact person, finding their contact email, interacting with them and designing the perfect email.
Most professionals can expect to receive several hundred emails per week. This can make it very easy to overlook an email. You should always follow up if you’ve not heard back after a few days. Typically your contact will be thankful.
3. You’re looking Too Far Away
Rather than spend valuable time and resources trying to gather clientele, use what you already have at hand. Current and former customer, partners, employees, friends, family are all people who want to help you.
4. Assuming links will come
You’re not going to get links just sitting around waiting on them. A common myth surrounding marketers is that if you develop a great piece of content then it will drive links; however, this is untrue. You actually have to put forth effort. Nevertheless, if you develop a great piece of content and make sure the right people see it, it could drive up links.
5. You’re Forgoing Paid Promotion
While you may not relish the idea of paying to promote your content, it can be highly valuable for all types of content. The key is to know what your goals are before paying to promote your content. This article about paid content promotion can provide helpful information to those who are new to the concept.
Continue browsing our blog to learn more about link building, or contact our exceptional link building and SEO team to discuss your website today.