Updated: December 22, 2015
Do you know what day it is? Many of you likely gave a hearty cheer, “Hump Day!” and by golly it is, but here at SEO-e it’s “Social Wednesday,” an exciting new venture where we search the vast reaches of social media to profile its brightest marketing stars.
Twitter’s Stephen Greenwood (@TasteFaker) wears many hats in the marketing arena. He’s an Analyst at GEICO and digital marketing professional for the Trillectro Music Festival. He recently wrote an article about how to use technology to grow and expand your non-tech event. Three years ago he and friends armed only with a couple of Macbooks started a music festival with no experience and no budget. Now approaching their third year, Trillectro has earned a place alongside music market giants like Lollapalooza and Governors Ball. Greenwood says they owe their success mostly to technology and methods used by tech startups. Read the article for ideas that’ll catapult your venture into the realm of success.
While drilling into the depths of Facebook I came across MarketingProfs, a community that offers education for today’s marketers through templates, how-to newsletters, guides, online seminars, courses, conferences, and research. Over 575,000 savvy marketers in the community can teach you everything you need to know about marketing. Register for a free or paid account. Free accounts have access to marketing articles, email newsletters, a discussion forum, virtual conferences and sponsored seminars. Paid accounts have access to that plus webcasts, tools, in-person conferences and much more.
Google Plus’s Viral Content Buzz is a web-based platform that uses a crowd-sourcing model to generate “social buzz” for your quality content. The platform enables you to get Tweets and Facebook “likes” from well-established social media accounts that you normally wouldn’t have access to. The sharing is organic. Your content receives more views and real social signals that Google loves. The company claims this strategy helps your content have the best chance to go viral. (Co-founder Ann Smarty—I love her name—is known to guest blog at MarketingProfs).
Check back with us next Wednesday for more featured professionals and solutions from the realm of social media.
Lisa Banks Paranjpe says
That’s a pretty cool thing Stephen Greenwood did! Years ago I was a fan of Marketing Profs, and that reminds me, I need to get back following them. Next up, checking out the Viral Content Buzz platform… Thanks for calling out these “stars”, Julia.