Last updated on February 28th, 2019
Welcome back to the semi-monthly SEO Roundup, powered by SEO Advantage. With so many headlines and advice articles circulating out there about internet marketing, we’ve taken it upon ourselves to occasionally cull through the flood of media to find a handful of the very best resources for our fellow SEOs and marketers.
So without any more hoo-hah, here are 14 great links from the last couple weeks that you should definitely consider checking out:
Search Engine Optimization
- In case you forgot, it’s summer now – which means you have no excuse for breaking eye contact with the computer screen every once in a while and going outside to enjoy the sunshine. See what one marketer learned about SEO through nature in part one of this blog series. Who says you can’t work and play?
- If you’re a history buff, then you’ll enjoy this look at the evolution of SEO over the past 25 years, from the first signs of life (1991-2002) to the Middle Age (2006-2009) to the Enlightenment (2010-2012) to today.
- Guess how many consumers used the internet to find a local business in 2014? According to a survey, the answer is 92%! Wow. That number right there tells you why local search visibility matters for all companies – even national chain stores. Find out five issues that are sabotaging local SEO for multiple location businesses in this comprehensive guide.
- Who has time to keep up with all of Google’s algorithm changes these days? We certainly don’t! First was the anticlimactic Mobilegeddon change, then the late effects of May’s quality “Phantom” update hit webmasters. Well, fear no more. With this list of handy tools from LunaMetrics, you’ll easily be able to keep up with algorithm changes that could affect you.
- Since the dawn of SEO, there was link building. No one can argue that building strong links is a reliable and consistent strategy for boosting search engine rankings, but misconceptions from the old days (i.e. every link must be manually constructed, link building causes penalties, quantity is as important as quality, etc.) continue to persist. Learn more about these link building myths and, in the words of one writer, how they “are ruining it for everybody.”
- Is your AdWords campaign working? You only have a couple seconds to make an impression on internet searchers, so make sure your ad copy is up to the task with this simple 4-step scientific A/B test.
- What is PPC? If your answer is Pokémon Puzzle Challenge (or anything that doesn’t involve Pay Per Click advertising) then you should probably check out this crash course in PPC. It’s chock-full of info about what PPC is, different types of paid advertising, where you can find PPC ads, and much more.
- If you are thinking of getting re-certified in AdWords (or want to get certified for the first time), then you should know that the test has changed quite drastically over the last few years. Time to dust off your thinking cap, turn on the mellow music, and read through this study guide to the NEW AdWords Certification test.
- What is your favorite color? Marketers have determined that color has a much large psychological effect on purchasing decisions than you might have guessed. “It is, therefore, imperative to use the right colors to make your product successful and this is also applicable to web designing, UX and conversion rate.” Read on to learn more.
- This beautiful interactive infographic from Pareto makes learning about lead generation a breeze. You don’t even have to read…much!
- If your business or client is suffering from a bad online reputation, let Search Engine Land take you step-by-step on how to turn your bad impression around.
- Don’t tell Facebook, but some social media experts are starting to believe that Twitter followers are more valuable than Facebook fans. See the logic and data backing this belief up by clicking here.
- Twitter recently released a shocking new study claiming that using hashtags in your tweets can actually wreck your CTR. How can this be?! Well, maybe it’s not. One WordStream blogger says his experience says otherwise, as long as you are using the right Find out what he means here.
- If you’ve got old and outdated content on you website, please read this post before pressing the DELETE button! Erasing old content may have unintended consequences.
Feel free to drop a comment below to give us your feedback, or leave an additional link that we missed that may be helpful to the internet marketing community. See you next time!