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Why Your Content Strategy Should Be Documented & How To Do It

Why Your Content Strategy Should Be Documented & How To Do It

October 5, 2021 By Lance Buchanan Leave a Comment

Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More

A Simple (But Effective) Guide to Promoting Content on Social Media

February 6, 2021 By Lance Buchanan Leave a Comment

Your content rocks. You know it. Your coworkers know it. Maybe even your boss knows it, too. But does your target audience know it? Content ... More

ideal blog post frequency

What’s The Ideal Blog Post Frequency For SEO in 2021?

November 24, 2020 By Lance Buchanan Leave a Comment

In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More

Guest Blogging: What Is It & Is It Worth Your Time (& Money)?

November 2, 2020 By Lance Buchanan Leave a Comment

Creating high-quality content is hard work. Everything from the research to the writing to the editing requires concentrated effort and attention to ... More

ebook marketing strategies

Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content

September 23, 2020 By Lance Buchanan Leave a Comment

If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More

10 Google Analytics Performance Metrics That Really Matter for Content Marketers

May 27, 2020 By Lance Buchanan Leave a Comment

You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More

fact check tips for content marketers

A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era

November 2, 2018 By Lance Buchanan Leave a Comment

In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More

cro marketing benefits

What are the Benefits of Conversion Rate Optimization (CRO) Marketing?

October 2, 2018 By Lance Buchanan Leave a Comment

“If you build it, they will come.” Or will they? While this often-quoted “Field of Dreams” quote brings back fond childhood memories for many of ... More

content marketing definition

What is Content Marketing? 20 Definitions from Industry Leaders

April 6, 2018 By Lance Buchanan Leave a Comment

Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More

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