In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More
What are the Benefits of Conversion Rate Optimization (CRO) Marketing?
“If you build it, they will come.” Or will they? While this often-quoted “Field of Dreams” quote brings back fond childhood memories for many of ... More
What is Content Marketing? 20 Definitions from Industry Leaders
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More
What are the Benefits of Hiring an SEO Company?
Want to know the secret to making your business grow, getting that big raise, and having a happier and more successful work life? Us too. If you do ... More
The Ultimate Guide to Finding the Perfect Featured Blog Image
Best practices for choosing a blog post image that connects, compels and captivates your audience If a picture is worth a thousand words, then ... More
Happy Halloween: My Very Own SEO Horror Stories
Google “SEO Horror Stories” and you'd see so many out there. Google burning the BMW website back in 2006 for inflating rankings is one of ... More
The Content Lifecycle: 7 Stages of Content Marketing Strategy
(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your ... More
How to Apply the Scientific Method to SEO Content Marketing: A Mad Scientist’s Guide
Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean ... More
Buyer Personas 101: How Well Do You Know Your Customers?
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More