Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More
A Simple (But Effective) Guide to Promoting Content on Social Media
Your content rocks. You know it. Your coworkers know it. Maybe even your boss knows it, too. But does your target audience know it? Content ... More
What’s The Ideal Blog Post Frequency For SEO in 2021?
In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More
Guest Blogging: What Is It & Is It Worth Your Time (& Money)?
Creating high-quality content is hard work. Everything from the research to the writing to the editing requires concentrated effort and attention to ... More
Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content
If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More
10 Google Analytics Performance Metrics That Really Matter for Content Marketers
You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More
A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era
In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More
What are the Benefits of Conversion Rate Optimization (CRO) Marketing?
“If you build it, they will come.” Or will they? While this often-quoted “Field of Dreams” quote brings back fond childhood memories for many of ... More
What is Content Marketing? 20 Definitions from Industry Leaders
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More