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ideal blog post frequency

What’s The Ideal Blog Post Frequency For SEO in 2021?

November 24, 2020 By Lance Buchanan Leave a Comment

In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More

20 Blog Optimization Mistakes That Businesses Commonly Make

February 28, 2020 By Lance Buchanan Leave a Comment

Okay, so your business has (finally) decided to start up a blog. That’s an excellent decision! And if done correctly, it will bear some serious SEO ... More

fact check tips for content marketers

A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era

November 2, 2018 By Lance Buchanan Leave a Comment

In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More

content marketing definition

What is Content Marketing? 20 Definitions from Industry Leaders

April 6, 2018 By Lance Buchanan Leave a Comment

Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More

What are the Benefits of Hiring an SEO Company?

February 28, 2018 By Lance Buchanan Leave a Comment

Want to know the secret to making your business grow, getting that big raise, and having a happier and more successful work life? Us too. If you do ... More

The Ultimate Guide to Finding the Perfect Featured Blog Image

November 30, 2017 By Lance Buchanan 1 Comment

Best practices for choosing a blog post image that connects, compels and captivates your audience If a picture is worth a thousand words, then ... More

15 Content Marketing Trends to Expect in 2018

October 27, 2017 By Lance Buchanan 3 Comments

As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More

The Content Lifecycle: 7 Stages of Content Marketing Strategy

September 4, 2017 By SEO-E editor Leave a Comment

(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your ... More

scientific method and seo content marketing

How to Apply the Scientific Method to SEO Content Marketing: A Mad Scientist’s Guide

May 22, 2017 By Lance Buchanan 6 Comments

Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean ... More

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