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How To Create a Killer Editorial Calendar (And Why)

How To Create a Killer Editorial Calendar (And Why)

October 25, 2021 By Lance Buchanan Leave a Comment

Don’t you hate it when you accidentally close a tab on your internet browser because you have so many open that they look like pages in a book? Or how ... More

Why Your Content Strategy Should Be Documented & How To Do It

Why Your Content Strategy Should Be Documented & How To Do It

October 5, 2021 By Lance Buchanan Leave a Comment

Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More

Keyword clusters: a fad or for real?

Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy

May 27, 2021 By Lance Buchanan Leave a Comment

Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More

content marketing lessons

Top Content Marketing Lessons We Learned from the Pandemic

May 17, 2021 By Lance Buchanan Leave a Comment

The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More

seo editing

6 SEO Editing Tips & Resources to Make Your Content Perfect

March 26, 2021 By Lance Buchanan Leave a Comment

Editing a piece of content is a work of precision, regardless of whether that content is an online blog or article, an image or video, or a print ... More

ideal blog post frequency

What’s The Ideal Blog Post Frequency For SEO in 2021?

November 24, 2020 By Lance Buchanan Leave a Comment

In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More

20 Blog Optimization Mistakes That Businesses Commonly Make

February 28, 2020 By Lance Buchanan Leave a Comment

Okay, so your business has (finally) decided to start up a blog. That’s an excellent decision! And if done correctly, it will bear some serious SEO ... More

fact check tips for content marketers

A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era

November 2, 2018 By Lance Buchanan Leave a Comment

In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More

content marketing definition

What is Content Marketing? 20 Definitions from Industry Leaders

April 6, 2018 By Lance Buchanan Leave a Comment

Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More

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