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How To Create a Killer Editorial Calendar (And Why)

How To Create a Killer Editorial Calendar (And Why)

October 25, 2021 By Lance Buchanan

Don’t you hate it when you accidentally close a tab on your internet browser because you have so many open that they look like pages in a book? Or how ... More

Why Your Content Strategy Should Be Documented & How To Do It

Why Your Content Strategy Should Be Documented & How To Do It

October 5, 2021 By Lance Buchanan

Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More

Keyword clusters: a fad or for real?

Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy

May 27, 2021 By Lance Buchanan

Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More

content marketing lessons

Top Content Marketing Lessons We Learned from the Pandemic

May 17, 2021 By Lance Buchanan

The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More

seo editing

6 SEO Editing Tips & Resources to Make Your Content Perfect

March 26, 2021 By Lance Buchanan

Editing a piece of content is a work of precision, regardless of whether that content is an online blog or article, an image or video, or a print ... More

ideal blog post frequency

What’s The Ideal Blog Post Frequency For SEO in 2021?

November 24, 2020 By Lance Buchanan

In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More

20 Blog Optimization Mistakes That Businesses Commonly Make

February 28, 2020 By Lance Buchanan

Okay, so your business has (finally) decided to start up a blog. That’s an excellent decision! And if done correctly, it will bear some serious SEO ... More

fact check tips for content marketers

A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era

November 2, 2018 By Lance Buchanan

In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More

content marketing definition

What is Content Marketing? 20 Definitions from Industry Leaders

April 6, 2018 By Lance Buchanan

Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More

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