Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing and how the two ... More
When Link Building Goes Wrong: 8 Link Building Practices to Avoid
As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. ... More
Is Responsive Web Design Necessary for Ensuring you Stay Competitive Online?
A revolution is taking place in how people access the Internet. Up until a few years ago, a PC was pretty much the only way. But as we enter 2014, the ... More
Boost Web Traffic in 15 Minutes in 7 Easy Steps
Life gets busy. If you're maintaining a Web site, you know it takes time and constant tweaks to keep it ranking at the top of search results. We've ... More
How Just a Few Words Can Dramatically Improve Landing Page Conversions
Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is ... More
How Google Authorship Can Boost Your Online Marketing Efforts
Authorship was created by Google in an effort eliminate spam and duplicate content. It helps search users receive quality content relevant to their ... More
The Call-to-Action – Its Importance and How You Can Develop Yours
Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a ... More
Overcoming Writer’s Block for the Web
Developing engaging and informative content for your website is the cornerstone of building consistently strong search rankings and a dedicated ... More
Long vs. Short Copy – A Classic Copywriter Dilemma
Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More