Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing and how the two intertwine.
What three factors make up Inbound Marketing?
- A. SEO, Linking Building, PPC
- B. SEO, SMO, Content Marketing
- C. SEO, SEM, ORM
- D. None of these
(See answer below)
In order to successfully navigate the world of inbound marketing, there are certain elements you simply must incorporate. The most important are SEO (search engine optimization), SMO (social media optimization) and content marketing. Inbound marketing is the process of bringing visitors to your website without your marketers having to go out and get their attention elsewhere.
Link building is another important aspect of SEO; however, it’s less helpful when it comes to inbound marketing. Likewise, PPC (pay per click) marketing is less favorable than gathering organic links for your customers. SEM (or search engine marketing) is the process by which marketers research, submit and position their website to achieve the maximum amount of customer exposure.
ORM (online reputation management) is similar to SEO; however, it focuses more on the reputation of the individuals, businesses and services that go into running a website.
Inbound marketing is just one of the areas of expertise we at SEO Advantage excel at. Want to learn more about our SEO services? Browse our website today and find out how we can help you dominate your market.