The rise of local SEO has easily been one of the biggest changes in search optimization this past year. Local SEO has been Google’s baby ever since ... More
SEO-e Trivia – An Unlikely Partnership
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two ... More
5 Lessons to Take Away from Eye-Tracking Studies
For marketers concerned that their web content is not performing to its maximum potential, eye-tracking software and heat maps can tell you where your ... More
Why Your Website Is Not Making Money
Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search ... More
Long vs. Short Copy – A Classic Copywriter Dilemma
Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled “Long Copy vs. Short Copy – How Discovering the Optimal ... More
Friday Trivia: Which Came First?
Welcome to SEO Advantage’s Friday Trivia feature, where we’ll discuss, dissect and comment on the history of the internet and marketing, and how the ... More
Keeping your Content Above the Fold and Easy to Find
All the way back at the beginning of 2012, Google rolled out a new page layout algorithm. This October, the search giant provided an update on the ... More
URL Syntax and How It Can Dramatically Affect SEO
While it may seem like a minor detail, we can’t tell you how many times we’ve spotted bad URLs in a website…in fact, it’s one of the first things that ... More
Is SEO and Usability Separable or Inseparable?
As a search engine optimization company specializing in helping businesses dominate their respective industries online, we spend a lot of time ... More