The short answer is yes, if you’re mindful of the needs of your audience and make quality over quantity the core of your link building efforts… In ... More
SEO and PPC – Which is Better?
Businesses just starting to wade into the waters of online marketing often ask which channel is better – should I focus on search engine ... More
You can learn a lot from a little button: Part I – Top vs. Other
I get a lot of phone calls from customers asking questions that are more easily answered by showing them where to find the right data. Walking the ... More
Filming an Interview Online – A Primer
As we were breathing new life into our post on filming an interview, it became apparent that we didn’t mention anything about interviewing online ... More
9 Steps to Properly Filming a Video Interview
Since our original post 2 years ago on filming, online video has continued to grow exponentially. More and more people have easier access to the ... More
Fixing the 15 Most Common Business Blogging Mistakes – Part II
Last week, we explored some common business blogging mistakes as outlined in this ebook from Hubspot… 15 Business Blogging Mistakes – And Easy Fixes. ... More
Fixing the 15 Most Common Business Blogging Mistakes – Part I
Anyone involved in marketing businesses online know the importance of blogging. Not only is blogging important from a search ranking perspective, it’s ... More
7 Common Misconceptions about Social Media
Over the last few years, social media has become the new frontier in the online marketing world. Literally hundreds of how-to articles on how you can ... More
Copywriting on Tight Deadlines – Telling your Story Part II
We’re back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how ... More