If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More
What is Content Marketing? 20 Definitions from Industry Leaders
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More
10 Must-Read Search Engine Marketing Blogs & SEO Thought Leaders in 2018
If you’ve researched at all into the world of search engine optimization (SEO), or the wider discipline of search engine marketing (SEM), chances are ... More
15 Content Marketing Trends to Expect in 2018
As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More
Buyer Personas 101: How Well Do You Know Your Customers?
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More
Customer Retention Principles to Live By
Building Relationships in the Online World A study in the Harvard Business Review calculated that increasing customer retention by 5% can lead to a ... More
How (and How Not) to Respond to Negative Online Reviews
When you run a business, two old adages should be in the back of your mind: ‘The customer is always right’ and ‘You can never make everyone happy.’ ... More
How Just a Few Words Can Dramatically Improve Landing Page Conversions
Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is ... More
The Call-to-Action – Its Importance and How You Can Develop Yours
Although most small businesses are now investing more in web marketing over traditional avenues like the YellowPages, most are still missing a ... More