Last updated on February 27th, 2019
The juiciest bit of news from the SEO world this week was Google’s announcement of yet another Panda update, which is supposed to add a filter that will help small and medium-sized sites rank higher. The rollout began earlier this week and will continue into next. For anyone who was penalized in the last Panda update, this means a chance for redemption—if the right changes were made.
Here’s what Google had to say about the update:
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
Of course, not everyone expects this update to be “nice.” The rollout also means that sites not previously impacted by Panda may experience a negative drop in traffic if the new update picks up on something it doesn’t like. You should know in the coming days, if not already, whether or not your site was affected.
Here are some other notable headlines from this first week of autumn:
- Looking for ideas on how to make your digital marketing efforts easier? Check out these four tools and tips that could come in handy.
- Learn why top ad positions matter more on smartphones and tablets than desktops in this freshly released research on advertisement CTRs.
- The folks at Tatvic have produced another great guide to using Google Analytics’ advanced e-commerce features.
- Pinterest is getting serious about digital marketing with their latest Analytics features. Check out this great tutorial on how to use it for your business from the folks over at Social Media Examiner.
- While breakdowns on the sharing activity of the general population have already been done before, this new study from Marketing Charts takes peek into what and when Millennials, in particular, share on the four major social networks.
- And don’t forget to find out who to follow via social media by checking out this week’s Social Wednesday.
- They say there’s no such thing as “bad” publicity, which is clearly a belief held by the author of this article on how to turn negative events and accidents into prime link-building opportunities.
- It never hurts to peek over someone else’s shoulder every now and again, especially in an industry as new as ours. Get some ideas for your own content strategy by comparing it to this downloadable template from Moz.
- Is keyword-focused SEO going the way of the dinosaur? Discover how quality content is becoming more holistic and topic-driven according to data from Searchmetric’s most recent Ranking Factors Study.
- And finally, here are the main takeaways from this year’s Content Marketing World 2014 conference in Cleveland, Ohio last week.
See you next time with a new roundup for a new quarter!