Last updated on October 27th, 2015
Holiday Website Planning
Is your website ready for the holidays? With Thanksgiving coming up in a few weeks and the biggest shopping holiday of the year happening the next day, now is the time for eCommerce websites to harness that retail momentum.
If you’re still planning your holiday online marketing campaigns, here’s some help for you. The folks at Constant Contact have created an excellent Pinterest board full of ideas for ways small businesses can make the most of their holiday campaigns. For even more eCommerce-specific help, use the checklist at the end of this article to make sure you don’t miss any steps in your campaign.
Elsewhere in SEO and online marketing this week . . .
- Earlier this week we released part one of “The Marketing Copywriter’s Guide to Avoiding Offensive Language.” In it you’ll find tips for keeping your writing gender neutral and advice for avoiding accidental offense.
Landing Page Optimization:
- Everyone has opinions on what constitutes the perfect landing page, but the tips in this article are universal. Be sure to scroll to the bottom of the page and check out the templates.
- LinkedIn may be the most popular social network among businesses, but that doesn’t mean it’s always the most intuitive. These FAQs might help you fill in some gaps.
- Yet another reason not to set up auto-posts and skip actually tending to your Twitter account. Your followers expect a response, and they expect it quickly.
General SEO and Online Marketing:
- Stone stopped by the blog this week to share a fast, simple way to vet an SEO expert before you hire their services.
- You know the old adage that if you do a good job your customers will tell a friend, but if you do a bad one they’ll tell everyone they know? Well, now there’s data to back it up.
- Each year the Content Marketing Institute compiles predictions about the future of online marketing. This year, they’ve gone back and looked at some 2013 predictions and outcomes. It makes for an interesting read.
- On Google Webmaster Help, Matt Cutts talked about responsive design and how it does and doesn’t affect SEO.
Big thanks to the folks who have sent us links to great articles for the roundup. Keep ’em coming and we’ll see you next week!