Last updated on February 28th, 2019
Probably the most useful thing on the online marketing landscape this week is this morning’s post from Google Webmaster Help offering answers to some frequently asked questions about rel=author. If you’re implementing authorship on your business’s website and/or blog, this is a must-read. If you aren’t yet utilizing authorship, you’d better get on that. Regardless of the relationship Google+ may or may not have to search results, authorship adds authenticity and relatability to your brand, giving a human face to your businesses.
In other things Google, the new in-depth articles feature has been disseminating its way through the internet and the world of online marketing, and we’re starting to learn more about how these featured links work. There’s a very nice write-up on Hubspot this week that talks about what we know so far and how those of us in SEO can use this knowledge to boost rankings.
From a copywriting and SEO perspective, this new feature is an exciting challenge and a wonderful opportunity for websites to establish authority. While it’s true that at present the big name sites are garnering the most attention from in-depth articles, Google has stated that smaller sites will have the same opportunity to be highlighted, providing they offer the kind of robust content that merits the “in-depth” distinction.
More from the online marketing world this week . . .
- Search Engine Watch offers a great step-by-step review process for your PPC ad campaigns.
- MarketingProfs has a fantastic infographic that details the best ways to measure your content marketing success.
- There’s a very nice guide over at Search Engine Watch that discusses content syndication strategies and best practices.
- Search Engine journal talks about common content marketing mistakes.
- The connection between Google+ and higher rankings is something we’d already noticed at SEO Advantage, but Moz has some excellent details regarding how and why this is happening.
- Hubspot profiles 10 brands that win at social media by making Twitter fun.
- Matt Cutts continues to emphasize that Google +1’s don’t directly impact search rankings, reminds us to produce “great content.”
- This awesome post at Search Engine Land gives more than 50 essential tips for link builders.
General SEO and Online Marketing:
- Over at the Huffington post, there’s a nice blog piece examining how the SEO industry continues to adapt.
- Business2Community shares an excellent list of tools for SEO.
We’re always on the lookout for awesome content to share in our Weekly Roundup, so if you have a terrific blog you think we should be watching, drop us a comment!