Best practices for choosing a blog post image that connects, compels and captivates your audience If a picture is worth a thousand words, then ... More
Happy Halloween: My Very Own SEO Horror Stories
Google “SEO Horror Stories” and you'd see so many out there. Google burning the BMW website back in 2006 for inflating rankings is one of ... More
15 Content Marketing Trends to Expect in 2018
As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More
Black Hat SEO vs. White Hat SEO: The Wild West of Search Engine Optimization
Picture this opening scene: You slump into your desk chair after a brutal meeting. You need to bring in leads and you need them fast. You’ve heard ... More
The Content Lifecycle: 7 Stages of Content Marketing Strategy
(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your ... More
SEO Advantage Named a Top Search Engine Optimization Company in 2017 by Clutch
Every company claims to be the best in the biz - SEO firms included. Just like a proud parent who knows beyond a doubt that their child is the ... More
SEO Advantage Announces College Scholarship Essay Contest
Here at SEO Advantage, we believe in investing in the future and providing opportunities for the next generation to thrive. That said, we are pleased ... More
How to Apply the Scientific Method to SEO Content Marketing: A Mad Scientist’s Guide
Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean ... More
Buyer Personas 101: How Well Do You Know Your Customers?
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More