Local SEO is a marketing technique aimed at helping businesses improve their visibility in local search results on Google. If you own a business and you want to target customers in a specific town, it’s essential that you become familiar with local SEO marketing.
To raise your search visibility on Google, you’ll need to implement a number of strategies. You can start by doing the following:
- Claim your Google Business Profile
- Optimize your website
- Build local citations
- Build local links
- Make adaptations based on Google search changes
What is Google Business Profile (formerly Google My Business)?
Google isn’t just a search engine—you can use it to make your business more visible on the web and grow your customer base. Google Business Profile is a useful tool that helps businesses manage their online presence.
Some of the benefits include the ability to:
- Manage the information users see about your business in a Google search, such as your website, physical location, phone number and hours of operation
- Read and respond to customer reviews of your business
- Post photos of your business/products
- Get insights into the way customers search for your business as well as create and track the performance of Smart campaigns
Why you should utilize legal directories
A legal directory is a digital resource that provides access to lawyer profiles and firm information that is designed to help users find an attorney or law firm in a particular geographical region or practice area, such as workers’ comp or personal injury.
Legal directories benefit law firms by increasing their exposure to legal peers and potential clients, driving traffic to their websites, and increasing their overall online presence and reputation.
Top 3 online legal directories
When it comes to seeking the best legal directories for your law firm, it’s important to seek out established directories that can make it easy for potential local clients to find your law firm and also increase traffic to your site.
Below is some information about our favorite 3 legal directories.
Enjuris.com is a legal directory that focuses on personal injury and workers’ compensation law. It’s a collection of resources where people can share their stories and find the best lawyer to help them after an accident or injury.
Attorneys can also contribute legal expertise to help injury victims through Enjuris Partner Attorney program.
Some of the benefits of using the Enjuris.com website include:
- Free printable forms and downloads
- Resources to help you evaluate attorneys independently
- Infographics to convey concepts visually
- Insurance claim information
- Injury guides
- Attorney blogs
- A supportive community where people can share their real-life accident stories
Hg.org was among the very first online law data sites. It contains a directory of law firms and attorneys from over 200 countries, along with legal information, articles written by lawyers, and legal guides for more than 260 areas of practice.
Lawyers.com aims to make getting legal help easier. They offer a lawyer directory, reviews, legal articles and attorney blogs. They also allow readers to post questions and get a public response from an attorney.
Contact a professional digital marketing company to help with your SEO needs
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With more and more people using the internet to find an attorney, law firms need to establish online strategies to help them target clients, increase their brand awareness, stay updated on the latest trends, and communicate digitally with their network of contacts.
If you’re ready to improve your website’s rankings and overall performance in the online world, working with a professional and experienced digital marketing company can help you achieve your desired results faster and allow you to devote your time and energy to other projects.