SEO-e Trivia Feature – The History of Google Analytics

Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

When did Google Analytics launch?


  1. 2003
  2. 2005
  3. 2008

Answer: B

Google Analytics is a tool that is used by businesses that market to the public. Typically, businesses use it to generate stats about the traffic to a given website and then measure these stats in terms of conversion and sales. In addition, Google Analytics features multiple dashboards that give users the option to produce custom reports.

In order to keep up with the constantly changing business world, Google Analytics has been updated to include a new interface design and real-time analytics.… Continue Reading

SEO Roundup: October 17, 2014


It’s been a few weeks since our last roundup, and in that time we have learned that the old adage “the Internet never forgets” is becoming less and less true for our friends across the pond.  A sweeping set of internet privacy laws enacted by the European Union is forcing Google to remove certain requested content from Web, and according to the latest report, Facebook, and YouTube are among the top three sites to have content erased under the new policy.

The controversial “Right To Be Forgotten” (RTBF) rule was introduced last May – however, Google just released its Google Transparency Report last week, revealing that over 40% of RTBF requests were granted in the last three months.… Continue Reading

When Link Building Goes Wrong: 8 Link Building Practices to Avoid


As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. You also have heard of connecting the content on your website through link building; however, you’re not sure where to start. The most important part of link building is understanding what you can do and what you can’t do (without penalty). Knowing what NOT to do can sometimes be more helpful than knowing what you should do.

Why is knowing what not to do more important? Making a mistake when you’re building links can result in a Google penalty (…in which your website becomes negatively ranked).… Continue Reading

SEO Roundup: September 26, 2014

 seo-roundup-2The juiciest bit of news from the SEO world this week was Google’s announcement of yet another Panda update, which is supposed to add a filter that will help small and medium-sized sites rank higher. The rollout began earlier this week and will continue into next. For anyone who was penalized in the last Panda update, this means a chance for redemption—if the right changes were made.

Here’s what Google had to say about the update:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.Continue Reading

Social Wednesday: September 17, 2014

SEO-Social-WednesdayThere’s just something special about Wednesday. The woes of Monday have come and gone. The weekend, full of relaxation and play, is within reach, and that calls for a celebration. At SEO-e, we are all about celebrating social media’s marketing geniuses in “Social Wednesday.” We find online marketing’s brightest stars that you can follow to learn about the latest technologies, tricks and tips.

Meandering through Twitter-space I came upon Kevin Lane Skarritt (@skarritt), Chief Peep (his words, not mine!) and CEO of Flock Marketing, a 19-year-old agency that teaches small businesses innovative brand and social media engagement strategies. As if his clever cover photo featuring Grumpy Cat is not enough reason to check out his Twitter account, he tweets about social media—from tips to news to strange but true stories.… Continue Reading