5 Overlooked Link Building Mistakes You May Be Making

boss-highlighting-mistakeRunning an online marketing program can be difficult—especially remembering all of the things you have to do to run the program successfully. This is because marketing programs usually have numerous moving parts and pieces and without proper organization, things can be tough to keep straight. The same is true when you’re running a link building campaign.

With so much going on, it is easy to overlook elements that could prove disastrous. More than likely, you’ve made sure to deal with the common mistakes that can be made; however, here are 5 of the less common mistakes that you could be making and not even know it.… Continue Reading

SEO Roundup: November 14, 2014

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With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on in the upcoming year.

To help you get off to a good start in 2015, B2C just released a list of 10 interesting stats that may come in handy when planning next year’s marketing strategy. Here are a few figures you may find surprising:

  • The average return on an email marketing investment is $44.25 for every dollar spent.
  • Continue Reading

SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

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Why was PageRank originally developed?

  1. As a research project
  2. As a Google penalty
  3. As a link organization tool

Google uses an algorithm to keep track of the traffic that websites receive; as well as their importance, called PageRank. According to Google, PageRank counts certain aspects of a webpage (how many links they contain and the perceived quality of the links included) and uses this to estimate their importance.

This is important to know because it’s assumed that websites that are more important are able to gain more links.… Continue Reading

How to Link Build Part 2: Using Content Refreshing

Zemanta Related Posts Thumbnail Part two in the How to Link Build series involves refreshing your website’s content so that it remains current. As a business owner or webmaster, you must take the time to ensure that while you’re refreshing content that you do not leave behind bits and pieces or make your content mismatched.

Why you should Update Your Content

Anyone who works with news or information knows: time is the enemy. This is because information is always changing. Moreover, as the internet grows and changes, we (the internet viewers) can face leftover loose ends when changes are made by webmasters—most often, these loose ends are outdated content and broken webpages and/or links.… Continue Reading

SEO Roundup: October 31, 2014

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Happy Halloween everybody! While everyone else has been getting ready for the mobs of trick-or-treaters this week, many SEOs have been pouring over ranking analyses to see if their sites were impacted by the latest Penguin update.

Born one year after its predecessor, the new Penguin 3.0 algorithm was launched on October 17th amidst much skepticism and suspense. The anticipation for the chaos the update could bring has been building up ever since Search Engine Watch published a “bloodbath” depiction of what Penguin 3.0 could mean to SEOs (complete with a cartoon of a grim reaper penguin as the featured image).… Continue Reading