SEOe Trivia – Google Indexing Update

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What Google update in 2010 led to an improvement that made nearly 50 percent of user searches more successful?
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  1. Update 2010
  2. Google Faster
  3. Google Caffeine

(See answer below)

Google Caffeine was introduced in 2010 and was devised to help produce better search results. Caffeine was launched at a time when the amount of content found on the internet was growing at breakneck speed. Furthermore, this content was advancing as images, updates (mainly news) and videos were being added more frequently into webpages, thus making the code more complex.… Continue Reading

SEO Roundup (May 15, 2015): Google’s RTBF Controversy, Bing “Mobilegeddon” and How to Approach SEO like a Game of Thrones Character

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It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received over 254,000 removal requests throughout Europe. However, according to sources, around 70 percent of RTBF requests were denied by Google in the last year.

In addition to the outrage expressed by those whose removal requests were denied, many individuals who have had their RTBF request granted are unsatisfied with the scope of the removals.  European regulators and politicians continue to push for the removals to apply to Google’s full index rather than just local and European versions of the index.… Continue Reading

How (and How Not) to Respond to Negative Online Reviews

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When you run a business, two old adages should be in the back of your mind: ‘The customer is always right’ and ‘You can never make everyone happy.’ Given these two sayings, chances are if you work in the service industry, you’re bound to receive a negative online review at some point in your career.

Popular sites like Yelp and Angie’s List, as well as social media, now make it easy for people to see online reviews of businesses, which means handling these reviews should be an important component of every business’s online reputation management strategy.

Once you’ve received a negative review, however, how should you respond?… Continue Reading

How Optimized Images with SEO Can Generate More Website Traffic

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Aside from high quality content, images can be the next best powerful tool for website optimization. In fact, properly formatted images are capable of spawning a high volume of traffic from search engines such as Google Images. If you want your website to be able to capitalize on this traffic, you will need to learn how to optimize your images.

Fortunately, it’s fairly quick and easy to do…

1. Use ALT Text

Typically, when you look at an image (such as a person laughing) you’ll be able to recognize it without a caption. However, a search engine “spider” will not be able to do so—you will need to provide some additional information in the form of alt text.… Continue Reading

SEO Roundup: May 1, 2015

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Since Google rolled out its new mobile friendly algorithm update on April 21, industry sites like SearchEngineLand, LunaMetrics and others have been pouring over pagerank data to see what kind of effect the feared “Mobilegeddon” actually had. So far, there hasn’t been any significant changes. Not yet anyway.

“All mobile-unfriendly (labeled as No Mobile) websites had decreases in organic mobile sessions except for one, which remained constant,” noted a LunaMetrics blogger. “However, the traffic drops were not armageddon-like for most.”

Of course, it is still too early to tell how far the reaches of the mobile update will spread. In the meantime, make sure your site is mobile friendly to avoid a penalty.… Continue Reading