What is Negative SEO and How Can You Recover?

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Negative SEO is characterized by acquiring bad links (or even purchasing them) and/or manipulating your link profile. Some companies have even been known to try to lower the rankings of their competitors purposefully by reusing their content with the hope that the rival company is flagged.

Since these and other underhanded SEO tactics do occasionally work, you should implement some basic practices to ensure that your website is protected.

Here are some things to remember about negative SEO:

Negative SEO may be possible, but it’s not easy.

Thankfully, an average webmaster would probably not be able to target a well-made website successfully.… Continue Reading

SEOe Trivia – ‘Black Hat’ SEO

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What famous department store was ‘outed’ for using ‘black hat’ SEO practices?

  1. Belk’s
  2. Macy’s
  3. J.C. Penney

Answer: C

The 2011 holiday season was a busy time for J.C. Penney. In terms of internet search results, they found themselves in the #1 slot for numerous categories—everything from ‘dresses’ to name brands like Samsonite.

However, after doing some digging, Google discovered that this lucky streak was the result of ‘black hat’ SEO practices, namely, purchasing links. According to a NY Times article, roughly 2,000 sites linked back to J.C.… Continue Reading

SEO Roundup: February 13, 2015

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Reverberations were felt throughout the SEO community earlier this month when industry analysts noticed major fluctuations in Google’s search algorithms. In the aftershock, nearly everyone concluded that a big Google algorithm update was at the center of the disruption. However, when asked about the shift, Google said otherwise.

According to Search Engine Land:

“[Google] told us that, ‘as usual,’ it is ‘continuing to make tweaks’ to the search results but at this time, it has no specific ‘update’ to announce. Google also confirmed that whatever the community and the tools spotted, it was unrelated to the Google Panda Update or the Google Penguin update.”

So what was it?… Continue Reading

What to Expect for SEO in 2015

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Staying abreast of all the changing trends of SEO isn’t always easy, but it can certainly help move your business forward. As businesses move away from push marketing and embrace SEO, you’ll need to be able to wade the waters of online marketing and know where the trends will turn next.

Here are 5 trends you should look out for in 2015:

  1. Online Security

    It’s all about cyber security these days. This is especially true of websites who deal with payments collected online and sensitive personal data. In order to keep this information safe, you’ll need to enact adequate security protocols.

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SEOe Trivia – What is Google Caffeine?

Welcome to SEO Advantage’s Friday Trivia Feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What is Google Caffeine?

  1. A Google update released to help SEO and social media platforms work better together
  2. Coffee provided to Google employees on Monday mornings
  3. A program used to speed up Google

In recent years, the internet has seen an explosion in the world of social media. Today, the first thing most people do when they wake up is check their various social media networking sites. In 2009, social media sites began working to give users real time updates.… Continue Reading