SEO-e Friday Trivia: Search Engine Origins

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
did you know?
Most of the search engines we know today launched with other names. Which of the following was not an early name for a major search engine?

A. MSN Search B. Ask Jeeves C. Backrub D. Ben and Jerry’s Guide to the World Wide Web

(See answer below)

This may be one of the easiest questions yet for SEO Advantage’s Trivia Feature—especially since two of the search engine names are so recognizable and the third (and the obvious answer) is quite recognizable as well.… Continue Reading

SEO-e Friday Trivia: Search Rank Algorithms

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

Among the terms below, which isn’t an algorithm Microsoft uses for search ranking?

did you know?

A. Trustrank B. Poprank C. Ranknet

(See answer below)

Poprank and Ranknet are both terms Microsoft uses to describe rankings. Poprank, in particular, is used for ranking objects on the web, and Ranknet (in conjunction with fRank) is used when describing static rankings.

Trustrank may sound familiar because it too is a term used for search rankings; however, Google and Yahoo are the ones who use it.… Continue Reading

SEO Roundup: Google Targets Hacked Sites, Duplicate Content Issues Plague Webmasters, and More

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Brace yourself (yet again) for a series of Google algorithm changes that are aimed at “aggressively” going after hacked spam in its SERPs. According to the Google Webmaster blog:

A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.

Google revealed in 2013 that hacked sites were the second most frequent cause of manual actions taken by the company. Google seems to be dead set on preventing this ongoing problem, saying:

We are aggressively targeting hacked spam in order to protect users and webmasters.

Continue Reading

Why Tags Matters in the SEO World

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Even with how essential keywords are to SEO, they are not the only important factor you need to consider when optimizing a website. Eye-catching design and usability is another key factor that Google looks for when assigning rankings, as is title tags, header tags and META descriptions.

In short, the way your website looks and is built can make a big significant difference in terms of your page’s search position.

What Google Looks For

Aside from keyword studies, Google uses numerous other aspects to determine your website’s page rank. Some are easy enough for you to perform in an afternoon or two; however, their ease shouldn’t fool you—they can actually dramatically improve your SEO.… Continue Reading

SEO Roundup (September 25 Edition): Instagram Secures Position as Social Media Top Dog and Google Warns Spammers to Watch Out

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Google recently issued a stern warning to webmasters who repeatedly violate the Google Webmaster Guidelines and get caught spamming, saying “In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines.”

By “manual actions,” they are referring to manual penalties doled out by Google Search Quality reps, not automatic penalties inflicted by the algorithm. In cases where Manual Action notifications are issued, websites who are repeat offenders and get caught may suffer “further action” by Google against their site and find the reconsideration process more difficult.

Clearly this announcement is intended as a word of warning for webmasters who practice “black hat” SEO tactics.… Continue Reading