SEO Roundup: April 17, 2015

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Mobilegeddon. It’s coming and it’s inevitable. Are you ready?

Like a shiver that runs down your spine, the term “mobilegeddon” has been creeping into all the major SEO blogs and forums and describes the impending Google algorithm update that is expected to boost mobile-ready sites and punish websites who don’t fall in line.

This move by the world’s most popular search engine is seen as the “next step” into the future of online search according to the company. Seeing as almost 9 in 10 U.S. teens have access to some kind of mobile device, it’s hard to argue otherwise. However, a recent crawl found that 40% of the top 25,000 websites are not mobile-friendly.… Continue Reading

SSL Connections and How They Keep Online Data Safe

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Ensuring that your business’s online data remains secure is of utmost importance. Ever since the infamous Target data breach in 2013 in which over 40 million customer credit and debit card numbers were stolen by hackers, companies are more on edge than ever about protecting sensitive information. Fortunately, security can be accomplished by using SSL.

What is SSL, you ask? SSL, or Secure Sockets Layer, is a connection encryption technology that works to make sure communications between web servers and web browsers stay private and secure. Once an SSL connection is created, all the data contained within will be private and confidential.… Continue Reading

SEOe Trivia – Black Monday

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What were the events of “Black Monday” in 1999?

A. Many websites disappeared when the AltaVista search engine began using a new algorithm, as well as ranking and indexing websites. B. The day after Thanksgiving that internet sales began. C. New Google update made searching faster.

(See answer below)

Before the popularity of Google, AltaVista—driven by 130 GB of RAM and a 500 GB hard drive—handled 13 million search queries a day. This made AltaVista not only the first searchable database up until 1998, but one of the most popular.… Continue Reading

4 SEO Tips to Ensure Your Website Survives Google Penguin

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The release of Penguin showed that Google means business when it comes to ensuring that webmasters have a fundamental understanding of SEO. Without a basic SEO skill-set, your business runs the risk of being nailed repeatedly with lowered search rankings.

On the flipside, some experts say Penguin’s release shows that Google no longer cares which color SEO hat you wear, as long as your business stays relevant. Whatever its purpose, Google Penguin is slated to play a major role the future of online search and you can bet there are more changes on the horizon.

Yes, penalties by Google are possible, but you don’t have to be afraid to use SEO techniques—you just need to use them correctly.… Continue Reading

SEO Roundup: March 27, 2015

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To go along with the start of a new season and a new quarter, Google will soon be launching its new mobile-friendly ranking algorithm.

Google made the announcement in a recent Webmaster Tools blog post, saying:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

How big will the update impact search results? Let’s just say it’s not something businesses can afford to ignore.… Continue Reading