SEO Roundup (August 28 Edition): Local Snack Pack, Google AdWords and Women in SEO

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The rise of local SEO has easily been one of the biggest changes in search optimization this past year. Local SEO has been Google’s baby ever since the release of their Pigeon local algorithm update a little over a year ago. And earlier this month, this baby was given a pretty significant facelift when Google replaced the standard 7-packs with 3-packs in desktop search.

Called the “Local Snack Pack,” Google likely made the change to bring the desktop results more in line with mobile search. Interestingly, one study discovered that the change had another surprising effect: the new local pack now shows in the top spot 93 percent of the time (compared to just 25 percent of the time with old pack).… Continue Reading

SEO-e Friday Trivia: Industry Titan Greg Boser – Pre-SEO

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What product did Greg Boser, former President of BlueGlass, sell in the infancy of internet marketing?

did-you-know A. Gold and silver coins B. Protective foam equipment for firefighters C. Office equipment

(See answer below)

Greg Boser is well-known in the SEO world, and he’s one part of the Rockstars duo. Boser got into SEO during its infancy and soon became the leader of one of the biggest SEO industry titans – BlueGlass – until the company crumpled under a mountain of financial debt in 2013.… Continue Reading

SEO Roundup (August 14 Edition): The Google Alphabet, Micro-Moments and Overcoming Spam

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It’s been over a month since our last SEO Roundup and a lot has transpired in the world of internet marketing and search engine optimization. For starters, on Monday (Aug. 10), Google made a massive announcement – the world’s most popular search service will be restructuring, creating a new parent called Alphabet and separating its Google search and advertising product from the company’s other initiatives.

“The new structure should accelerate improvements in user experience across all Alphabet products, including Google search,” said one SEO VP. “This is all good news for companies investing in SEO. Better user experience means more users and more potential conversions.… Continue Reading

SEO-e Friday Trivia: RIP Keyword Stuffing

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
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Which Google update started the crackdown on keyword stuffing?

A. Florida B. Georgia C. Texas

(See answer below)

During the infancy of the internet, copywriters and web marketers were known to do anything to have their websites noticed by the public. This included stuffing as many keywords into their copy as possible – even if it didn’t make sense. The result of this left most web content messy, duplicated and spammy.

By 2003, infuriated webmasters who were trying to ensure their products were noticed as well reached a breaking point because inferior content was still being ranked.… Continue Reading

SEO Basics I: Brought to You by the Letters A-J

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Novices to the world of search engine optimization, or SEO, can be overwhelmed by the new terminology they need to learn to be successful. Thankfully, Business 2 Community anticipated this language barrier and created an ABC list of some of the most common SEO terms and tips you need to know about.

Here, in part one of our multi-blog series, we aim to share some of this essential SEO lingo with you and offer our own unique take on what you absolutely need know.

See below for letters A through J:

A. Average Visit Time – how long your visitors spend on your website.… Continue Reading