SEO Roundup: December 19, 2014

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As the holiday shopping season reaches maximum velocity—primarily driven by procrastinators who still haven’t completed their gift list (myself included)—Google has announced a new metric for advertisers that should help shed light on which products are driving consumers to their stores based on data from online ads.

The new “store visit measurement” feature has been added to the Estimated Total Conversions (ETC) tool in AdWords, and, according to Search Engine Watch, is intended to provide AdWords users with “a holistic view of how consumers are engaging with their businesses”—both online and off.

Although e-commerce sales hit record highs this year and continue to rise, offline sales still account for more than 93% of total retail sales.… Continue Reading

SEOe Trivia – Nofollow

Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

Why did Google release nofollow?

  1. To combat blog spamming
  2. To make sure no one else could copy their business model
  3. To allow people to easily stop their Google Alerts

Nofollow is an HTML code that certain search engines use to determine which hyperlinks should be ignored when it comes to a site’s target rank. Nofollow was invented to try to combat blog spamming by lessening the effectiveness of spammy advertisements online. Nofollow was important because search engine algorithms were designed to rely heavily on website links.… Continue Reading

Potentially Difficult, but worth it in the Long Run: Link Building through Email Outreach

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Let’s face it; link building is difficult work—especially if you’re using techniques that make you work harder than necessary. One such example is email outreach. Now don’t get me wrong, email outreach does work, but some people do not use it correctly. Here’s a better idea of how you should employ email outreach.

Scenario: you’ve decided to use email outreach for link building and have put in the time to organize your strategy, draft the perfect email message, and reach out to potential contacts. After receiving your response(s), you’ve been turned down, but now what do you do? Many make the mistake of giving up; however, you’re better off by responding to those that have turned you down and kindly question why.… Continue Reading

SEO Roundup: December 5, 2014

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If you’re reading this, then congratulations—you survived the biggest shopping weekend of the year. Retail sales following the Thanksgiving holiday broke records this year, but not because of people sleeping in Best Buy parking lots or throwing elbows during a mad Walmart rush.

Cyber Monday reports are in, and according to market data it was the heaviest online shopping day to date. Retail e-commerce spending from desktops topped $2 billion for the first time—and that doesn’t even include the rapidly-growing share of mobile commerce sales.

Here are the highlights:

  • Total e-commerce sales were up by 8.5% year-over-year, although average order values were down by 3.5%
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The Importance of Building Relationships as Well as Links

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As you build links for your website, you cannot forget to build relationships with those you’re working with. You can build relationships with site owners, those who blog, business owners and/or anyone else who is associated with a given business (or website). The most important thing is to remember is you shouldn’t request a link without putting in the effort to get to know the owner(s).

There are two distinct ways you can build a relationship in order to gain links. You can start from scratch or you could utilize an already existing relationship.

  1. Building a Relationship From Scratch

Starting from scratch is the hardest way to link build.… Continue Reading