Why Tags Matters in the SEO World

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Even with how essential keywords are to SEO, they are not the only important factor you need to consider when optimizing a website. Eye-catching design and usability is another key factor that Google looks for when assigning rankings, as is title tags, header tags and META descriptions.

In short, the way your website looks and is built can make a big significant difference in terms of your page’s search position.

What Google Looks For

Aside from keyword studies, Google uses numerous other aspects to determine your website’s page rank. Some are easy enough for you to perform in an afternoon or two; however, their ease shouldn’t fool you—they can actually dramatically improve your SEO.… Continue Reading

SEO Roundup (September 25 Edition): Instagram Secures Position as Social Media Top Dog and Google Warns Spammers to Watch Out

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Google recently issued a stern warning to webmasters who repeatedly violate the Google Webmaster Guidelines and get caught spamming, saying “In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines.”

By “manual actions,” they are referring to manual penalties doled out by Google Search Quality reps, not automatic penalties inflicted by the algorithm. In cases where Manual Action notifications are issued, websites who are repeat offenders and get caught may suffer “further action” by Google against their site and find the reconsideration process more difficult.

Clearly this announcement is intended as a word of warning for webmasters who practice “black hat” SEO tactics.… Continue Reading

How Minimalism Can Help You Achieve Better SEO Growth

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Have you ever been in a situation where returning to the fundamentals can help you regain a foothold and actually improve your situation—like reconfiguring the design of a house of cards after numerous failed attempts? Some internet marketers have found that stripping SEO down to the bare bones (or minimalistic SEO) can help reset and actually improve your overall SEO practices.

Now before you go and start everything over from scratch, taking the minimalistic approach to SEO by no means suggests you need to use bare bones methods forever; however, it can be much easier to add on advanced practices once you have cut away superfluous ones.… Continue Reading

SEO-e Friday Trivia: Search Engine-Specific Markup

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

SEO- search engine optimization

Name the website that has a developed search-engine-specific HTML markup that all of the major search engines have agreed to work with.

A. Google.com B. Schema.org C. Microsoft.com

(See answer below)

Schema.org has blossomed into a community that collaborates in order to, according to their website, “create, maintain, and promote schemas for structured data on the Internet.” In addition to promoting a community on the Internet solely, schema.org also structures data across emails, web pages and (hopefully) further.… Continue Reading

SEO Roundup (September 11 Edition): Periscope, Google’s Structured Snippets, Copywriting FAILS

For regular readers of our SEO roundup, we’re glad to have you back for another biweekly installment. For newcomers, welcome to our blog series where we share the latest SEO news, resources and tools that the SEO Advantage team has found helpful and informative.

As you know, internet marketing is a constantly evolving industry and keeping up with all these changes could be a full-time job in itself! Therefore, our goal is to give you a quick overview of the top links worth checking out so that you can get back to being a marketing maven.

So without further ado, let’s get to the good stuff…

Search Engine Optimization

  • It’s never a bad idea to brush up on the basics.
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