6 Proven Ways to Attract Traffic to Your Website

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SEO, or search engine optimization, is a buzzword these days. Lots of people know what it means; however, fewer understand what it all entails. Unfortunately, there’s not an Easy Button for boosting your website’s traffic, but there are some relatively basic steps you can take to start moving in the right direction.

If you are looking to increase traffic to your website (and who isn’t, right?), then you may want consider employing or adjusting these six aspects:

1.      Email Marketing

Your first step towards increasing your traffic through email marketing is to make an email list so that you have an idea of the number of people you reach.… Continue Reading

SEO Roundup (July 10, 2015): PPC, Lead Generation and the Evolution of SEO

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Welcome back to the semi-monthly SEO Roundup, powered by SEO Advantage. With so many headlines and advice articles circulating out there about internet marketing, we’ve taken it upon ourselves to occasionally cull through the flood of media to find a handful of the very best resources for our fellow SEOs and marketers.

So without any more hoo-hah, here are 14 great links from the last couple weeks that you should definitely consider checking out:

Search Engine Optimization

  • In case you forgot, it’s summer now – which means you have no excuse for breaking eye contact with the computer screen every once in a while and going outside to enjoy the sunshine.
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Why You Shouldn’t Press the DELETE Button on Your Website’s Old Content

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The content on your website is important. As a webmaster, you definitely should update your content on a regular basis, but this doesn’t mean it’s always best to junk all of your outdated content. The content found on your website is actually much more important than just providing information to your visitors.

Reasons to Keep Existing Content

  • If you’ve had your website for any length of time, then your content has already been indexed by search engines. In addition, you’ve likely already handled visitor traffic; therefore, your website has already been ranked by Google based on your SEO value. If you delete this indexed content, you will likely see a drop in rankings.
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SEO-e Trivia – An Unlikely Partnership

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What was the result of a joint effort between search engines to let webmasters make XML URL lists to help crawl better?

open-xml-book

A. URL-XML generator

 

B. XML search engine

 

C. org

(See answer below)

One of the first collaborative efforts amongst search engines was Sitemaps.org. For Sitemaps.org, search engines joined forces to make it easier for webmasters to create XML lists of URLs. These lists make crawling through search engines much quicker and more efficient. This update was huge for internet search because it allowed users to receive the information they search for quicker and get more reliable results.… Continue Reading

SEO-e Trivia – Old School SERPs

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

Pre-2003, what did SEO users refer to the rankings shift that occurred at the end of each month?

old computer

  1. ‘Google shift’
  2. ‘Google dance’
  3. ‘Google turn’

(See answer below)

Before 2003, Google results rarely varied for the better part of a month (about 3 weeks); however, during that last week of the month, all of the results began to shift in order to prepare for the new rankings. This movement was referred to as the ‘Google Dance’.

Due to the ‘dance,’ there would suddenly be new ranked sites for certain search queries.… Continue Reading