SEO Roundup: August 29, 2014

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Wouldn’t it be great if we could see into the future? In a constantly evolving industry like SEO, this ability would be a nifty little trick indeed. Instead, it seems we’re stuck with predictions that are about as accurate as weather forecasts. That’s why I generally tend to be skeptical of articles entitled something like “6 Revelations that Will Change the Future of ___” and “How ___ Will Look in 20 Years.”

However, our friends over at Search Engine Land put together a great 3-part series where they asked 16 industry experts to discuss their thoughts on the future of SEO.… Continue Reading

Social Wednesday: August 27, 2014

It’s Wednesday. The work week is nearly complete. While taking your midweek breather, check out SEO-e’s “Social Wednesday” to meet social media’s marketing mavens, up-and-comers and dynamos you want to follow for the best tips and tricks.

social-media-marketingTraversing through Twitterland I came across Christopher Penn (@cspenn) who is the Vice President of Marketing Technology at SHIFT Communications, an integrated PR agency. You’d think that would be enough to keep a person busy, but Penn is also a co-founder of PodCamp, a co-host of the Marketing Over Coffee podcast, and a professor of Advanced Social Media and Internet Marketing at the University of San Francisco online.… Continue Reading

SEO Roundup: August 22, 2014

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We’ve been hearing a lot about negative SEO attacks lately, especially in light of the extortion e-mails some SEOs have been receiving. Thankfully, the folks at Linkarati have created a great tutorial to help you watch for and prevent negative SEO attacks.

There’s a lot that makes our industry different, but I’d have to say that this sort of tactic is definitely among the more unique experiences online marketers face. Luckily the SEO community is on it, as always, so I’m sure we’ll see more tips and guides to help avoid and deal with these attacks in the coming weeks. In the meantime, here’s what else has been going on in the marketing world .… Continue Reading

Social Wednesday: August 20, 2014

SEO-Social_WednesdayDo you know what day it is? Many of you likely gave a hearty cheer, “Hump Day!” and by golly it is, but here at SEO-e it’s “Social Wednesday,” an exciting new venture where we search the vast reaches of social media to profile its brightest marketing stars.

Twitter’s Stephen Greenwood (@TasteFaker) wears many hats in the marketing arena. He’s an Analyst at GEICO and digital marketing professional for the Trillectro Music Festival. He recently wrote an article about how to use technology to grow and expand your non-tech event. Three years ago he and friends armed only with a couple of Macbooks started a music festival with no experience and no budget.… Continue Reading

AdWords Campaigns Forced to Use Close Variants

Google AdwordsI was enjoying a cup of coffee and perusing the latest Google news when I came across a Search Engine Land article reporting that as of late September, Google is taking away the AdWords advertiser’s ability to opt-out of close variants.

The benefit without close variants is that you can bid differently on plurality and know exactly where your ads are being displayed. Plus, you can guarantee if a searcher used a specific phrase that it triggered an ad. Right now, each Adwords campaign has this setting activated by default, but it can be turned off on the campaign settings page.… Continue Reading