SEOe Trivia – Google Penguin

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

If your site took a hit after the introduction of Google Penguin, what do you need to do to recover?

A. Rebuild your entire website B. Build links to increase trust and authority C. Ignore it; it’s not your fault Google changed the algorithm

(See answer below)

Google’s latest algorithm update, known as Google Penguin, was first announced way back in April 2012, yet it is still making waves in the SEO community. Google’s main goal with Penguin was to decrease the rankings of websites in violation of Google’s Webmaster Guidelines.… Continue Reading

SEO Roundup: March 13, 2015

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It was discovered this week that over a million WordPress websites using the popular SEO plugin Yoast are more vulnerable to hackers due to a critical security flaw.

Developed by a Dutch website optimization company, the Yoast plugin is susceptible to cyber attackers looking to gain control over a site’s database and add counterfeit administrative accounts—known as a blind SQL injection vulnerability.

Search Engine Land and other news sites quickly sent out a warning, saying:

“If you are on WordPress, there is a good chance you are using this Yoast plugin. To fix the issue, upgrade to version 1.7.4 immediately.”

Yoast creators later announced that they have released a WordPress update for their plugin (both free and premium versions) that should automatically patch up the security hole; however, site admins are strongly encouraged to update as soon as possible if WordPress hasn’t installed the update already.… Continue Reading

SEOe Trivia – Google Panda

Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What did Google set out to achieve with the release of Panda?

A. Fix bugs from the previous update B. Preventing sites that have low quality content from getting high rankings C. Make it easier to streamline all of your Google accounts

(See answer below)

The main goal of Google’s Panda update was to make sure that SEOs are raising the level of the content they publishing online. While link building is still an integral component of search engine optimization, providing site visitors with quality material to read is equally as important.… Continue Reading

SEO Roundup: February 27, 2015

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Welcome back to our Friday SEO roundup, where we take a look back at the biggest and best content pertaining to the world of internet marketing published in the last couple weeks!

First, the news. Lately, it appears Google has gone a little color crazy as they test out two new search features. The first is a new red label based on page speed that warns browsers when a website is slow to load. The label looks similar to the yellow Ad label that signifies paid search listing. If rolled out, this ranking factor could make page load time much more important for site developers.… Continue Reading

What is Negative SEO and How Can You Recover?

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Negative SEO is characterized by acquiring bad links (or even purchasing them) and/or manipulating your link profile. Some companies have even been known to try to lower the rankings of their competitors purposefully by reusing their content with the hope that the rival company is flagged.

Since these and other underhanded SEO tactics do occasionally work, you should implement some basic practices to ensure that your website is protected.

Here are some things to remember about negative SEO:

Negative SEO may be possible, but it’s not easy.

Thankfully, an average webmaster would probably not be able to target a well-made website successfully.… Continue Reading