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If you’re looking for the weekly SEO news roundup it will be back next week. In the meantime here’s what’s been keeping us so busy . . .

Sometimes at SEO Advantage we’re sharing the news on our blog, but other times we get to help clients who are making the news. That’s what we’ve been doing for the past two weeks.

It all started when our friends at Provident Precious Metals saw an opportunity and ran with it – or rather drove with it. After seeing the buzz around NASCAR driver Josh Wise’s sponsorship by cryptocurrency Dogecoin, Provident made the decision to reach out Josh’s team owner Phil Parsons and become sponsors themselves.… Continue Reading

SEO Roundup: June 27, 2014

seo-weekly-roundupThe big news in SEO and online marketing this week regards Google (doesn’t it always?) and their recent announcement that they’ll no longer be displaying authorship photos in SERPS. What does that mean for us? Depends on who you ask, but it’s safe to say that most of us are at the very least bummed about this development.

Over at Moz, the discussion on the removal of authorship photos includes some important reminders. Namely, that authorship itself isn’t going anywhere, and its purpose – to help identify quality content by subject matter experts – remains the same.

Meanwhile, the folks at LunaMetrics have posted a poll regarding how authorship photos affect search, and the discussion at Search Engine Land contains a lot of different perspectives on the change and authorship in general.… Continue Reading

SEO Roundup: June 13, 2014

seo-weekly-roundupThe absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook.

If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn.

That’s not the only robust, useful content on the internet this week for online marketers, though.… Continue Reading

Google Search Results Warn Smartphone Users of Faulty Redirects

faulty-redirects-frustrate-smartphone-usersIn today’s competitive market, your website must be mobile optimized to stay ahead of competitors. Google Webmaster Trend Analyst Mariya Moeva wrote a blog article Wednesday warning webmasters that Google is now showing smartphone searchers when a website has a “faulty redirect” that sends the searcher to your home page, not the page they clicked on.

It happens because the website is not configured to handle smartphone requests. It sends users to its smartphone home page—which is termed a “faulty redirect.”

When smartphone users are redirected to a home page in U.S. search results, Google may note the result loud and clear—giving searchers the option to click “Try anyway,” as shown:









The warning may discourage smartphone searchers from clicking.… Continue Reading

SEO Roundup: May 23, 2014

seo-weekly-roundupUnsurprisingly, Panda 4.0 is the biggest news this week in the SEO and online marketing world, and folks are talking about it all over the internet, especially the part where eBay got slapped hard for spammy techniques the rest of us have avoided for a while. If you’re feeling a little schadenfreude right now don’t worry. It’s completely understandable.

In a very un-Google move, they actually released two updates,  the other being Payday Loan 2.0. Basically, Google decided to give us all a really exciting week.

EBay wasn’t the only site that saw traffic changes after the latest updates, either. Barry Schwartz gathered all the charts and info and gave us the rundown earlier this week.… Continue Reading