In recent weeks, I’ve begun exploring the concepts of usability and how they relate to the web. While we constantly evaluate sites for clients for ... More
8 Ways you can safely sell Links on your Website
If you’ve had a blog for awhile, you may be getting inquiries from potential advertisers and others about paid links. It’s one benefit of building a ... More
4 Components of the Marketing Funnel and how they relate to Social Media Channels
Anyone with a cursory knowledge of marketing is aware of the AIDA funnel – Awareness, Interest, Desire and Action. Even in the age of SEO and ... More
How Facebook Users Interact with Various Brands and Why
Understanding how social media users interact with a utility like Facebook takes some trial and error…much of this depends on your industry and the ... More
Beware of Your Page’s Primary Purpose When Writing Content
We all have many reasons to write content for our websites – or hire a content creation company to do it for us. Perhaps ranking for a certain ... More
In-Person Interview with Leading Industry Expert
Recently, I had the pleasure of meeting with and interviewing Kipp Bodnar, Inbound Marketing Manager at HubSpot. On a recent trip to the Boston area, ... More
Getting Rid of Conversion Killers in your Copy
While getting your content found is great, it doesn’t matter much if it doesn’t convert visitors…meaning, someone finds your site, looks around and ... More
Get your Local Small Business Found by Local Searchers
Many businesses – especially brick & mortar establishments – pretty much serve a local town, region or state at the most. While getting an inquiry ... More
5 Ways to Create a Sustainable, Engaging Following on Facebook
As Facebook continues to take the social media marketing world by storm, many businesses are trying to figure out how they can develop a strong ... More