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10 Google Analytics Performance Metrics That Really Matter for Content Marketers

May 27, 2020 By Lance Buchanan Leave a Comment

You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More

game piece success: SEO-e Content Marketing & Management Blog

Top 5 Content Marketing Metrics for Rating Copy Performance

October 17, 2016 By Lance Buchanan Leave a Comment

Tackling the age-old question: “How do I measure the success of my content marketing efforts?” Creating and publishing winning digital content is ... More

How Often Should You Check Your Website’s Metrics?

June 10, 2015 By Stone Reuning Leave a Comment

SEO can be a tricky road to navigate, full of potential potholes and bumps. Many marketers simply do not have a firm enough grasp on the wheel to ... More

SEO Roundup (May 29, 2015): Google turns up the Heat on Social Signals, SEO Humor and more

May 29, 2015 By Lance Buchanan Leave a Comment

When Google implements SERP changes and algorithm updates, they usually don’t like to make a big fuss about it. In fact, 9 out of 10 times there is no ... More

SEO Roundup (May 15, 2015): Google’s RTBF Controversy, Bing “Mobilegeddon” and How to Approach SEO like a Game of Thrones Character

May 15, 2015 By Lance Buchanan Leave a Comment

It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the ... More

SEO Roundup: February 13, 2015

February 13, 2015 By Lance Buchanan Leave a Comment

Reverberations were felt throughout the SEO community earlier this month when industry analysts noticed major fluctuations in Google’s search ... More

SEO Roundup: November 14, 2014

November 14, 2014 By Lance Buchanan 2 Comments

With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on ... More

SEO-e Trivia Feature – The History of Google Analytics

October 21, 2014 By Ashley Grafton Leave a Comment

Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When ... More

SEO Roundup: October 17, 2014

October 17, 2014 By Lance Buchanan Leave a Comment

It’s been a few weeks since our last roundup, and in that time we have learned that the old adage “the Internet never forgets” is becoming less and ... More

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