You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More
Top 5 Content Marketing Metrics for Rating Copy Performance
Tackling the age-old question: “How do I measure the success of my content marketing efforts?” Creating and publishing winning digital content is ... More
How Often Should You Check Your Website’s Metrics?
SEO can be a tricky road to navigate, full of potential potholes and bumps. Many marketers simply do not have a firm enough grasp on the wheel to ... More
SEO Roundup (May 29, 2015): Google turns up the Heat on Social Signals, SEO Humor and more
When Google implements SERP changes and algorithm updates, they usually don’t like to make a big fuss about it. In fact, 9 out of 10 times there is no ... More
SEO Roundup (May 15, 2015): Google’s RTBF Controversy, Bing “Mobilegeddon” and How to Approach SEO like a Game of Thrones Character
It’s been nearly a year since Google was forced to comply with the “right to be forgotten” (RTBF) rule laid out by the EU Court of Justice, and in the ... More
SEO Roundup: February 13, 2015
Reverberations were felt throughout the SEO community earlier this month when industry analysts noticed major fluctuations in Google’s search ... More
SEO Roundup: November 14, 2014
With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on ... More
SEO-e Trivia Feature – The History of Google Analytics
Welcome to SEO Advantage’s Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When ... More
SEO Roundup: October 17, 2014
It’s been a few weeks since our last roundup, and in that time we have learned that the old adage “the Internet never forgets” is becoming less and ... More