You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More
A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era
In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More
What is Content Marketing? 20 Definitions from Industry Leaders
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More
How to Optimize Your Content Based on Google’s Own Editorial Guidelines
In case you missed it, Google quietly released their developer-documentation style guide for open source documentation projects in September 2017, ... More
15 Content Marketing Trends to Expect in 2018
As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More
The Content Lifecycle: 7 Stages of Content Marketing Strategy
(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your ... More
How to Apply the Scientific Method to SEO Content Marketing: A Mad Scientist’s Guide
Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean ... More
Buyer Personas 101: How Well Do You Know Your Customers?
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More
Mastering the Art of Persuasion in SEO Copywriting
How to win customers and influence people through compelling content marketing How can we do better at communicating with our political ... More