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ideal blog post frequency

What’s The Ideal Blog Post Frequency For SEO in 2021?

November 24, 2020 By Lance Buchanan Leave a Comment

In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More

types of content

4 Types of Digital Content & How They Interact with Each Other

September 23, 2020 By Lance Buchanan Leave a Comment

What do you think of when you hear the word “peso?” If your first thought is of Mexican currency, that’s understandable. But if you care about ... More

ebook marketing strategies

Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content

September 23, 2020 By Lance Buchanan Leave a Comment

If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More

10 Google Analytics Performance Metrics That Really Matter for Content Marketers

May 27, 2020 By Lance Buchanan Leave a Comment

You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More

fact check tips for content marketers

A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era

November 2, 2018 By Lance Buchanan Leave a Comment

In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More

content marketing definition

What is Content Marketing? 20 Definitions from Industry Leaders

April 6, 2018 By Lance Buchanan Leave a Comment

Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More

How to Optimize Your Content Based on Google’s Own Editorial Guidelines

December 28, 2017 By Lance Buchanan 4 Comments

In case you missed it, Google quietly released their developer-documentation style guide for open source documentation projects in September 2017, ... More

15 Content Marketing Trends to Expect in 2018

October 27, 2017 By Lance Buchanan 3 Comments

As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More

The Content Lifecycle: 7 Stages of Content Marketing Strategy

September 4, 2017 By SEO-E editor Leave a Comment

(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your ... More

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