Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More
Top Content Marketing Lessons We Learned from the Pandemic
The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More
What’s The Ideal Blog Post Frequency For SEO in 2021?
In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More
4 Types of Digital Content & How They Interact with Each Other
What do you think of when you hear the word “peso?” If your first thought is of Mexican currency, that’s understandable. But if you care about ... More
Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content
If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More
10 Google Analytics Performance Metrics That Really Matter for Content Marketers
You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More
A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era
In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More
What is Content Marketing? 20 Definitions from Industry Leaders
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More
How to Optimize Your Content Based on Google’s Own Editorial Guidelines
In case you missed it, Google quietly released their developer-documentation style guide for open source documentation projects in September 2017, ... More