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Understanding the SEO Benefits of Long-Form Evergreen Content

Understanding the SEO Benefits of Long-Form Evergreen Content

December 28, 2021 By Lance Buchanan Leave a Comment

Considering that many folks keep a decorated evergreen tree in their homes this time of year, perhaps there’s no better time to talk about “evergreen” ... More

Why Your Content Strategy Should Be Documented & How To Do It

Why Your Content Strategy Should Be Documented & How To Do It

October 5, 2021 By Lance Buchanan Leave a Comment

Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) ... More

Keyword clusters: a fad or for real?

Keyword Clusters: What They Are & How They Can Supercharge Your Content Strategy

May 27, 2021 By Lance Buchanan Leave a Comment

Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are ... More

content marketing lessons

Top Content Marketing Lessons We Learned from the Pandemic

May 17, 2021 By Lance Buchanan Leave a Comment

The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an ... More

ideal blog post frequency

What’s The Ideal Blog Post Frequency For SEO in 2021?

November 24, 2020 By Lance Buchanan Leave a Comment

In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More

types of content

4 Types of Digital Content & How They Interact with Each Other

September 23, 2020 By Lance Buchanan Leave a Comment

What do you think of when you hear the word “peso?” If your first thought is of Mexican currency, that’s understandable. But if you care about ... More

ebook marketing strategies

Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content

September 23, 2020 By Lance Buchanan Leave a Comment

If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More

10 Google Analytics Performance Metrics That Really Matter for Content Marketers

May 27, 2020 By Lance Buchanan Leave a Comment

You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More

fact check tips for content marketers

A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era

November 2, 2018 By Lance Buchanan Leave a Comment

In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More

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