In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a ... More
4 Types of Digital Content & How They Interact with Each Other
What do you think of when you hear the word “peso?” If your first thought is of Mexican currency, that’s understandable. But if you care about ... More
Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content
If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might ... More
10 Google Analytics Performance Metrics That Really Matter for Content Marketers
You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it's actually working. But which ... More
A Content Marketer’s Guide to Fact-Checking in the “Fake News” Era
In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What ... More
What is Content Marketing? 20 Definitions from Industry Leaders
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much ... More
How to Optimize Your Content Based on Google’s Own Editorial Guidelines
In case you missed it, Google quietly released their developer-documentation style guide for open source documentation projects in September 2017, ... More
15 Content Marketing Trends to Expect in 2018
As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More
The Content Lifecycle: 7 Stages of Content Marketing Strategy
(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your ... More