Several reports I've come across lately have reinforced what today's online marketers already felt to be true: when the economy slows down, look for ... More
The Effect of Search Engine Rankings on Brand
As consumers check out their options on Google, the position of your listing can influence how they perceive your brand. Enquiro recently conducted a ... More
Are You Guiding Your Readers to Take Action with Your Online Copy?
I ended up on a local personal trainer's web site last night. She had a great story and I was intrigued by what she offered, even though I hadn't ... More
Graphic Designer Turned Web Pro – An Interview with SEO Advantage Art Director and Webmaster Gaby Zapien
University of Florida advertising/journalism student Maria Rubio contacted me recently to interview me about copywriting for a class assignment. She ... More
“Is Something Wrong with Your Design?”
I was amused by Bryan Eisenberg's recent blog posted titled "Is Something Wrong with Your Design?" As a firm that is often requested to redesign ... More
Love to Use Bullets in Your Online Copywriting? You Should Know This!
With technology like eyetracking heatmaps that can help us test, measure, and refine our writing, there are "truths" that copywriters can now depend ... More
Why Search Engine Marketing (SEM/SEO) Jobs are Hot
A job in search engine marketing gives you flexibility and options that few other jobs can match. The latest issue of "Visibility" lists 11 reasons ... More
Web site Features of the Top 500 Retailers
Internet Retailer reports on what the top 500 retailers online are doing, in order of greatest number of sites deploying the feature. Which of these ... More
Press Release Optimization – Choosing Online Distribution Services
Press release optimization can be used effectively to aid in extending exposure of your company's press releases, if approached correctly. I've ... More