Last updated on May 3rd, 2011
I was amused by Bryan Eisenberg’s recent blog posted titled “Is Something Wrong with Your Design?”
As a firm that is often requested to redesign web sites, a significant amount of energy goes into determinging “why” the company wants to change its design, oftentimes into something completely new. Bryan recounts running into a top brand marketer at the recent Internet Retailer conference who is saying they need to redesign – but have no justification for doing so.
There are circumstances where a redesign will be necessary – for instance if your firm is seeking to change how it’s perceived. But Bryan is absolutely right when he says there’s no excuse for redesign without testing nowadays. With multivariate and A/B testing tools readily available