As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical ... More
Black Hat SEO vs. White Hat SEO: The Wild West of Search Engine Optimization
Picture this opening scene: You slump into your desk chair after a brutal meeting. You need to bring in leads and you need them fast. You’ve heard ... More
SEO Advantage Named a Top Search Engine Optimization Company in 2017 by Clutch
Every company claims to be the best in the biz - SEO firms included. Just like a proud parent who knows beyond a doubt that their child is the ... More
How to Apply the Scientific Method to SEO Content Marketing: A Mad Scientist’s Guide
Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean ... More
Buyer Personas 101: How Well Do You Know Your Customers?
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More
Mastering the Art of Persuasion in SEO Copywriting
How to win customers and influence people through compelling content marketing How can we do better at communicating with our political ... More
10 Content Marketing Trends to Watch Out For in 2017
It has sure been a tumultuous year for American politics and society. However, the content marketing world has seen robust growth and steady ... More
What is Content? – Understanding the Definitions, Types & Uses
Like other buzzwords (yes, I’m talking about words like “dynamic” and “synergy”), the meaning behind “content” sometimes loses its effectiveness in ... More
Top 5 Content Marketing Metrics for Rating Copy Performance
Tackling the age-old question: “How do I measure the success of my content marketing efforts?” Creating and publishing winning digital content is ... More