Over the last few years, social media has become the new frontier in the online marketing world. Literally hundreds of how-to articles on how you can ... More
Copywriting on Tight Deadlines – Telling your Story Part II
We’re back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how ... More
Copywriting on Tight Deadlines – Telling your Story Part I
On June 6th, I had the pleasure of watching a webinar produced by our friends at Marketing Experiments on writing landing pages (i.e. pages meant for ... More
Why Mobile Sites Have to Be Simple
Just about every day, a new technological innovation hits the market – at least it seems to anyway. One area that’s experienced rapid growth in recent ... More
Mobile Smartphones and SEO
You or someone you know in all likelihood owns a mobile smartphone (…like the I-Phone, Android or something similar) and accesses the Internet with ... More
6 Basic Landing Page Optimization Techniques
In a broad sense, a landing page can be pretty much any webpage on your site. Taken literally, it’s a page a person ‘lands’ on from another website or ... More
Outlook for Search – Building High Rankings in 2012
Well, a New Year has passed and we bid farewell to 2011. It was certainly an exciting year, especially in search and online marketing which saw ... More
Preparing for the Mobile Revolution – Part II
Simple things you can do to ensure you’re reaching potential customers through mobile smartphones In our last post discussing mobile smartphones, we ... More
Preparing for the Mobile Revolution – Part I
In all likelihood, you know someone with a mobile smartphone that’s able to get online, send/receive emails and do all kinds of nifty things. Adoption ... More