Over the last few years, social media has become the new frontier in the online marketing world. Literally hundreds of how-to articles on how you can ... More
Copywriting on Tight Deadlines – Telling your Story Part II
We’re back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how ... More
Copywriting on Tight Deadlines – Telling your Story Part I
On June 6th, I had the pleasure of watching a webinar produced by our friends at Marketing Experiments on writing landing pages (i.e. pages meant for ... More
Why Mobile Sites Have to Be Simple
Just about every day, a new technological innovation hits the market – at least it seems to anyway. One area that’s experienced rapid growth in recent ... More
Using LinkedIn to Develop Professional Contacts and Generate Business Leads
All the news about Facebook lately got us thinking about the social media landscape in general. By all accounts, Facebook has been a tremendous ... More
10 Important Points to Consider when Redesigning your Website
Every so often, your website should undergo a face lift. It’s important to consider a site redesign every couple of years or so to maintain a fresh ... More
Why Are Major Marketers Moving Toward Google+?
Recently I had the pleasure of reading an interview of Guy Kawasaki regarding his new e-book, What the Plus! Google+ For the Rest of Us, as well as ... More
Mobile Smartphones and SEO
You or someone you know in all likelihood owns a mobile smartphone (…like the I-Phone, Android or something similar) and accesses the Internet with ... More
6 Basic Landing Page Optimization Techniques
In a broad sense, a landing page can be pretty much any webpage on your site. Taken literally, it’s a page a person ‘lands’ on from another website or ... More