Internal linking is 1 of the most essential and underutilized SEO techniques out there for businesses looking to create a strong web presence. Whether ... More
E-A-T, Explained: Understanding How Google Measures Page Quality
It’s the holiday season, so perhaps there’s no better time to talk about E-A-T. No, we’re not talking about the verb that many of us overindulge in ... More
An Introduction to Local SEO Strategy: What It Is & Why It Matters
The term “local SEO” should be familiar to most digital marketers by now, but what it means and why it matters is less understood by business owners ... More
What is SEO? 12 Definitions from Industry Leaders
More than a decade ago, I first encountered the 3 letters that would determine the course of my entire career: SEO. At that time, few people ... More
Debunking These 5 SEO Myths & Misconceptions Once and For All
All industries change over time, and with this evolution certain outdated myths and misconceptions can linger. Perhaps the myth was based on a ... More
6 SEO Editing Tips & Resources to Make Your Content Perfect
Editing a piece of content is a work of precision, regardless of whether that content is an online blog or article, an image or video, or a print ... More
How To Write SEO Meta Tags Efficiently & Effectively
For the average, everyday visitor to your website, they aren’t visible. Nevertheless, they’re a critically important component to your overall digital ... More
Avoid These Common (& Costly) SEO Mistakes in 2020
"New year, new me." It's the end of another trip around the sun, which means your social media feed is probably getting ready to blow up with friends ... More
4 Telltale Signs Your Site Was Blacklisted by Google
In the digital marketing world, a notification that your website has been penalized by Google is one of the worst pieces of news you can get. Given ... More