With all the buzz about Facebook lately and its ambitions to be the social hub of the Internet, many small business owners are wondering which social media channel they should direct their attention to.
How do Facebook and Twitter compare? Is it right for my business to invest in social networking?
To answer these questions, HubSpot pulled data from 2600 of its customers. Companies were sorted by industry and were examined to see how many followers they had on each channel (referred to as the channel’s reach by Rick Burnes over at HubSpot).
From the chart below, we can see Facebook has more “reach” with B2C businesses…B2B businesses enjoy more success with Twitter.
Data from this chart doesn’t exactly mean you should only work with one and not the other. Considering Facebook’s expertise, ambitions and sheer scale of its plans, it would be unwise to not have a Facebook profile at all and focus solely on Twitter and vice versa.
And don’t fall in the trap of thinking your industry doesn’t use social media so it’s not worth considering. As with websites, blogs and SEO, being the first to step into to social networking will certainly payoff in the long run. Don’t be shy…experiment with social networking no matter what industry you’re in.