Last updated on June 28th, 2009
Customer reviews on ecommerce sites can give a leg up on SEO. When customers review products, they use a whole set of keywords that the company itself most likely can’t use in their product descriptions without writing too casually. Reviews also can mention terms such as competitor brand names and specific feature or model names, helping provide unique content around those important keyword terms.
The tragedy is that many ecommerce customer review solutions serve up the reviews in a format that’s inaccessible by the search engines. Diapers.com, however, has just started using PowerReviews to serve up its customer reviews, saying that the provider “packages up the first 15 user reviews”, so Diapers.com can put them into its own database and serve them in a manner that’s more accessible. Diapers.com saw a 48.8% lift in natural search traffic on the product detail pages – and a 33.2% increase in sales directly attributable to SEO within only two weeks of implementation!
Now’s the time to optimize your ecommerce product pages and start incorporating user generated content like customer reviews…