Last updated on June 28th, 2009
An interesting article from Hitwise Intelligence explores specific industries and how organic search affects traffic to their websites – which is increasingly a driver of traffic.
In general, visits to search engines were 8% greater in April, 2009 than they were a year ago. Ratio of clicks from paid search has declined due to reduced spending caused by the global recession.
The data suggests companies are getting better about optimizing their sites for the search engines. Also, the growing popularity of social media outlets like Facebook, Twitter and even blogs produce quick pages on websites that are quickly indexed, resulting in higher organic search rankings.
Read the full article on Hitwise’s blog here.