Last updated on May 3rd, 2011
Most small businesses looking to expand their online presence are pretty unfamiliar with what search engine optimization is…but, their concerns generally boil down to two questions: what will it cost and what will it do for me?
A new article in the search engine optimization knowledge center at SEO Advantage gives some insight into what to look for in a search engine optimization firm.
One of the main points is to not rely on cost alone – doing so could spell disaster for your website, possibly resulting in it being banned from the search engines.
Transparency is an important factor to consider…unethical practices by the SEO firm can result in your site being banned. All the firm loses is your business…you lose perhaps the best marketing tool available to small businesses today.
Another question to ask is about their staff and the qualifications of the individual(s) that will be working on your site. The more unethical firms may claim highly qualified and experienced individuals will work on your site when in fact, the project is handled by a novice or worse, sub-contracted to another individual or SEO firm.
Looking for a Search Engine Optimization Firm?
Read the above linked article for what you need to consider to be sure you receive quality services.