Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and ... More
Reasons Why Your Site May Be Invisible to Google: Cause #2
If you’re reading this blog post, then chances are you are having a problem with your site not showing up on Google or another search engine - or ... More
Mastering the Art of Persuasion in SEO Copywriting
How to win customers and influence people through compelling content marketing How can we do better at communicating with our political ... More
5 Tips For Handling Bad Reviews (Because They’re Coming)
This well-known comic strip to the right gets a laugh from nearly any audience because, as exaggerated as it may be, all of us living in the age of ... More
The 5 Questions of Link Building
Arguably the most fun part of link building – at least for those of us who are into that sort of thing – is the multidisciplinary nature of the ... More
10 Content Marketing Trends to Watch Out For in 2017
It has sure been a tumultuous year for American politics and society. However, the content marketing world has seen robust growth and steady ... More
Mobile-Ready Writing: A Quick Guide to 21st Century Content
It feels as though the phrase "content is king" was first coined over a million years ago, but the old adage still holds true today, and perhaps even ... More
Google, Facebook and Twitter Making News
We may not be very far into this week, but there have already been some newsworthy developments in the world of marketing and social media. Here’s ... More
What is Content? – Understanding the Definitions, Types & Uses
Like other buzzwords (yes, I’m talking about words like “dynamic” and “synergy”), the meaning behind “content” sometimes loses its effectiveness in ... More