Last updated on December 22nd, 2015
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
What Google update in 2010 led to an improvement that made nearly 50 percent of user searches more successful?
- Update 2010
- Google Faster
- Google Caffeine
(See answer below)
Google Caffeine was introduced in 2010 and was devised to help produce better search results. Caffeine was launched at a time when the amount of content found on the internet was growing at breakneck speed. Furthermore, this content was advancing as images, updates (mainly news) and videos were being added more frequently into webpages, thus making the code more complex.
So what is Caffeine? (And no, we’re not talking about the marvelous ingredient that gets us going in the morning!) Essentially, Google Caffeine is a web indexing system that has led to 50 percent better search results (according to Google that is). Before Caffeine, Google would update their index though various layers—the main layer seeing an update every few weeks. However, injecting Caffeine into their algorithm allowed Google’s index to be continuously updated and made it possible to index hundreds of thousands of pages at one time.
The Caffeine index system was designed for the long haul. Google built it with a foundation that would allow programmers to build onto it as web searchers demanded more accurate results in the future, or as the web itself demands a better means of indexing.
That wraps up another round of SEO trivia! Stay tuned to the SEO-e blog for tips, tricks, news and musings from the search engine optimization pros at SEO Advantage, or visit our knowledge center for a real SEO education.