Updated: December 22, 2015
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
Pre-2003, what did SEO users refer to the rankings shift that occurred at the end of each month?
- ‘Google shift’
- ‘Google dance’
- ‘Google turn’
(See answer below)
Before 2003, Google results rarely varied for the better part of a month (about 3 weeks); however, during that last week of the month, all of the results began to shift in order to prepare for the new rankings. This movement was referred to as the ‘Google Dance’.
Due to the ‘dance,’ there would suddenly be new ranked sites for certain search queries. This would cause a scramble (at times) to implement any changes as quickly as possible so that a website could be crawled before the dance occurred. If your content couldn’t be crawled in time, you’d miss it and have to wait a month to have your rankings adjusted accordingly.
Thank goodness Google’s crawling system has changed now!
To find out whether your site is optimized for search engines like Google, Yahoo, Bing and others, please browse our blog and knowledge center, or contact an SEO specialist at SEO Advantage today for an audit.
(Answer: 2)