Last updated on December 22nd, 2015
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
What percentage of links clicked on are organic?
- A. 20
- B. 40
- C. 50
- D. 70
(See answer below)
Before answering this week’s trivia question, let’s first discuss what an organic search result is. Organic links are those found on a search engine that are the result of being relevant to the search terms entered. By comparison, non-organic search results are those that return because a company has paid for advertisement, including pay-per-click.
Are all search results alike? Actually, no. While you can pay for a higher spot in search results, Google users have repeatedly shown more positive response toward organic search results. Unpaid search results must inch their way up the list of relevance by hard work on the part of their SEO and marketing managers who put in the effort to ensure that their information gets noticed by the people who need it most.
For this reason, as much as 70 percent of links that are clicked on are organic according to surveys. This high number of organic links are due in part to healthy competition that ensures that informative, relevant information is being returned when you search for something on the web.
Relevant search results are only one product of having good SEO practices. If you’re looking to ensure that your business website implements beneficial and profitable web practices, check out seoadvantage.com to learn how we can help.
For starters, read “6 Reasons to Employ SEO: Making Your Money Work For You” in our Knowledge Center.