It’s been widely reported across the blogosphere and discussed among SEO pros in recent months of the surprise announcement by Matt Cutts regarding noFollow links.
Basically, noFollow links may no longer work in sculpting PageRank…Google spiders no longer are factoring them in.
There’s been much discussion as to the affect of these changes – search engine optimization professionals are about evenly split on the consequences of this change along with how to deal with it.
But at the recent Search Engine Strategies Conference and Expo in San Jose, Cutts sat down and gave his suggestions as to how to handle noFollow links.
He suggests on where to use noFollow and where not to use it along with what to do if you already have it embedded in your site’s code. Watch this short interview with Cutts to try and understand his thinking regarding this practice.
SEOmoz Whiteboard Friday – Matt Cutts on NoFollow from Scott Willoughby on Vimeo.