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Conduct a Holistic SEO Site Audit in an Hour

August 12, 2009 By Stone Reuning Leave a Comment

Site audits are one of the most fundamental tasks for an SEO professional – but sometimes one has to be done in a jiffy.

When beginning an SEO and online marketing project, you need to quickly assess the status of the site in terms of its standing in the search engines. A more extensive review can be done later, but you need to do an initial assessment quickly.

Don’t worry…it doesn’t take too long to get an idea of what a website has and what it lacks in terms of SEO.

Using Google Webmaster Tools and Web analytics package for the site, you need to determine:

  • When the site underwent its last major redesign
  • Number of indexed pages
  • User-friendliness (non-SEO but important to site visitors and by extension, the search engines)
  • Locate duplicate and template content
  • How title tags and H1 tags are used
  • ….and more

    Check out this interesting article at Search Engine Watch – The 60 Minute SEO Site Audit – and then quickly assess where your site is at and what you need to do for it to dominate in the search engines.

    Filed Under: Forum Watch, SEO Technology, SEO Tips Tagged With: Online Marketing, organic search, search engine optimization

    About Stone Reuning

    Stone Reuning is president and founder of SEO Advantage, Inc., an online marketing firm and website optimization company that helps businesses turn their websites into powerful lead and revenue generation tools. An entrepreneur at heart, Stone founded several startup ventures including Tampa Bay Associates (TBA) and the Germ Factory online business incubation prior to SEO Advantage®. He designed and developed advanced decision support and executive information systems for some of the most prestigious medical institutions in the U.S., collaborating with organizations such as Ernst & Young. Connect with Stone on LinkedIn.

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