Last updated on June 19th, 2009
Blogs quite possibly have the best formula for achieving high rankings in Google. They are written in a diary format with each post having its separate homepage – and best of all, anyone can set a blog up in just minutes – as they are meant to be frequently updated with ease.
The search engine optimization knowledge center at SEO Advantage has recently published a 3 part article series on everything you need to know about harnessing blogs to help build an online presence for your small business.
Part I deals with the basics – what a blog is and how it can be useful to boosting your online presence. If updated regularly, search engines like Google will spyder your blog to be sure they have the latest information. Also, different technical features of a blog like RSS are discussed.
Part II of our article series examines the content on your blog and how it should be structured to maximize the benefits of search engine optimization. One way to do this is to identify keywords/phrases for your particular industry and be sure you include them in your post(s).
Finally, part III examines popular blogging platforms available along with a look at blog directories and search engines that can be utilized to draw readers to your blog.
Contact us to speak with SEO Advantage’s team of search engineers and copywriters today!