We all have many reasons to write content for our websites – or hire a content creation company to do it for us. Perhaps ranking for a certain ... More
Archives for 2010
Large Numbers of Followers Doesn’t Always Mean More Benefits
It’s easy to think a large number of followers is what you need on Facebook or Twitter for those efforts to be successful…you see a competitor who has ... More
Google Instant Not Making the Splash Some Said It Would
With the rollout of the new Google Instant feature last month, some search engine marketers wondered aloud if this spelled the end of SEO…every time ... More
In-Person Interview with Leading Industry Expert
Recently, I had the pleasure of meeting with and interviewing Kipp Bodnar, Inbound Marketing Manager at HubSpot. On a recent trip to the Boston area, ... More
5 Best Practices for Using the LinkedIn Network
LinkedIn is a professional social network that’s gaining a lot of ground these days. While it’s nowhere near Facebook and Twitter in terms of the ... More
Getting Rid of Conversion Killers in your Copy
While getting your content found is great, it doesn’t matter much if it doesn’t convert visitors…meaning, someone finds your site, looks around and ... More
New Instant Search from Google Leaves Many Marketers Scratching their Heads
Last week, I began noticing a difference in what happens when doing a search on Google. As I was typing in the keyword phrase, Google automatically ... More
Get your Local Small Business Found by Local Searchers
Many businesses – especially brick & mortar establishments – pretty much serve a local town, region or state at the most. While getting an inquiry ... More
Why You Shouldn’t Rely Solely on PPC to Bring Traffic
Many small businesses starting their own websites innocently start out in what’s to them a new advertising medium, online advertising. Google ... More