Recently, I had the pleasure of watching an hour long webinar on images and copy on a webpage. The presentation was by our friends at Marketing ... More
Usability and your Website – Make Sure Your Website is Easy to Follow
In recent weeks, I’ve begun exploring the concepts of usability and how they relate to the web. While we constantly evaluate sites for clients for ... More
Eyetracking Studies Reveal Users Read Webpages in an F-Shaped Pattern
Don’t be shocked by this – most users will only read a fraction of what you write on a webpage. Now I’m by no means implying that web copy is ... More
Eye-Tracking Studies Reveal Impact of Images on Web Pages
It’s been a long held view that images on web pages help with customer retention and conversions. But new eye-tracking studies from usability expert ... More
Webinar Shows How Small Businesses Can Maximize Their Homepage’s Value
I recently was finally able to take an hour and watch a webinar put together by our friends at Marketing Experiments. Originally airing on Sept. 1st, ... More