Many websites today contain lots of information on helping visitors educate themselves and answer questions without making contact. These sites though ... More
Designing Landing Pages that Draw In and Convert Site Visitors
As a web copywriter, I spend the bulk of my time trying to phrase information in a way that’s appealing to people who encounter it. But there’s one ... More
Innovative SEO Engineer Discovers Potentially Cutting-Edge Strategy
Recently, an innovative SEO engineer by the name of Errioxa claims he uncovered an odd way Google handles links. His testing confirms that using ... More
404 Redirects, Search Engine Rankings and Conversions
Inevitably in the life time of a website, you’re going to have pages that are no longer relevant. Perhaps the information is simply outdated or you ... More
Avoid Using “Click Here” or Other Simple Phrases
We’ve discussed before the power of ‘anchor-text links,’ or text that includes a link to another page on your site that has further information on a ... More
Where Does Site Traffic Come From?
Of all the online marketing channels – organic search/SEO, referrals and PPC – where does the majority of traffic to a site originate from? Does ... More
Benefits of Installing Site Search on your Website
As the Internet has evolved over the years, websites have grown more complex. You don’t need me to tell you that many websites contain a wealth of ... More
Use Caution with Session IDs and Dynamic URLs
In order for a spider to crawl your website and index it in the search engines effectively, the web address or URL for your webpages should be as ... More
What Extension Should I Choose for My Domain?
Choosing a domain name for your new website is the first step to developing your online brand and building rankings in the search engines. But in ... More